Digital Marketing Specialist

Company Description ViralWorks | فيرال ووركس is a digital marketing and web development agency focused on helping companies and brands in the Saudi market build a strong, measurable digital presence. The agency delivers an integrated marketing ecosystem that spans strategy development, content creation, social media management, advertising campaigns, website development, search engine optimization, and visual production. ViralWorks begins each engagement by understanding the client’s business, market, and audience to tailor effective solutions. By connecting every channel and touchpoint across a unified customer journey, the team turns audience interest into tangible opportunities that support business goals and growth.
Role Description The Digital Marketing Specialist will manage and optimize digital campaigns across social media, search, and other online channels to drive brand awareness, engagement, and conversions. In this full-time remote role, the specialist will plan and execute marketing strategies, create and schedule content, monitor performance metrics, and adjust campaigns based on data and insights. Day-to-day tasks include coordinating social media activities, working with creative and development teams on integrated initiatives, conducting market and audience research, and preparing performance reports and recommendations. The specialist will also track emerging trends and tools in digital marketing to continuously improve results and maintain a competitive edge for clients.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills, with experience managing campaigns across major platforms.
Candidates should possess solid Digital Marketing and Web Analytics skills, including the ability to interpret data and optimize performance.
Candidates should possess effective Communication skills, with the ability to present ideas and insights clearly to internal teams and clients.
Hands-on experience with ad platforms (e.g., Meta, Google Ads), SEO basics, content planning, and campaign tracking tools is beneficial.
Strong organizational skills, attention to detail, and the ability to manage multiple projects in a remote environment are important.
Relevant education in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
Familiarity with the Saudi market and Arabic-language digital content is an advantage.

Work arrangement
Yes