Growth Marketing Manager

Growth Marketing Manager – EdTech (NEET Preparation App)
Company: Fxtabs Private Limited
Location: India (Remote / Hybrid)
Employment Type: Full-time
Experience Required: 2–5+ Years
Salary: ₹50,000–₹1,00,000 per month + Performance-Based Incentives
About the Company
Fxtabs Private Limited is a technology-driven company focused on building innovative digital products and scalable technology solutions.
We are developing a NEET preparation mobile application aimed at helping students prepare more effectively for competitive medical entrance examinations through technology-enabled learning experiences.
As we prepare to expand our reach, we are looking for an experienced and results-oriented Growth Marketing Manager to lead our digital marketing and student acquisition initiatives.
About the Role
We are seeking a hands-on Growth Marketing Manager who can develop, execute, and optimize performance-driven marketing strategies for our NEET-focused EdTech platform.
The ideal candidate will have demonstrated experience in mobile application marketing, paid advertising, conversion optimization, and customer acquisition.
You will be responsible for driving measurable growth across the complete student acquisition funnel, from initial awareness and app installations to student registrations, paid subscriptions, and retention-focused campaigns.
This role requires a strong analytical mindset, creative experimentation, and the ability to independently manage performance marketing campaigns and advertising budgets.
Key Responsibilities
1. Growth Strategy & Student Acquisition
Develop and implement comprehensive digital growth and student acquisition strategies.
Drive app installations, student registrations, and paid subscriptions through targeted campaigns.
Identify, evaluate, and scale effective student acquisition channels.
Build and continuously optimize marketing and conversion funnels.
Develop referral, re-engagement, and retargeting campaigns to improve conversions.
2. Paid Advertising & Campaign Management
Plan, launch, manage, and optimize campaigns across Meta Ads (Facebook and Instagram), Google Ads, and YouTube.
Manage advertising budgets efficiently to maximize campaign performance and return on investment.
Conduct audience research, segmentation, and targeting experiments.
Execute A/B tests across creatives, landing pages, messaging, and campaign structures.
Identify underperforming campaigns and implement data-driven improvements.
3. Performance Analytics & Optimization
Monitor and analyze key performance indicators, including:
Cost Per Install (CPI)
Customer Acquisition Cost (CAC)
Cost Per Acquisition (CPA)
Conversion Rate
Return on Ad Spend (ROAS)
Paid Subscription Conversion Rate
Use analytics tools to evaluate campaign performance and user behavior.
Identify opportunities to improve conversion efficiency and reduce acquisition costs.
Prepare weekly and monthly reports highlighting campaign performance, insights, and recommendations.
4. Cross-Functional Collaboration
Collaborate with product, content, and design teams to develop high-performing marketing assets.
Provide feedback on landing pages, onboarding experiences, and conversion journeys.
Coordinate advertising creatives, promotional campaigns, and student engagement initiatives.
Align growth activities with product launches, seasonal admission cycles, and NEET examination timelines.
Required Qualifications & Skills
2–5+ years of relevant experience in growth marketing, performance marketing, or digital customer acquisition.
Proven hands-on experience managing paid advertising campaigns for mobile applications or digital products.
Strong working knowledge of Meta Ads Manager and Google Ads.
Practical experience with YouTube advertising and performance optimization.
Demonstrated ability to manage advertising budgets and generate measurable business outcomes.
Strong understanding of acquisition funnels, retargeting strategies, and conversion rate optimization.
Familiarity with Google Analytics (GA4), Firebase Analytics, and marketing attribution concepts.
Experience conducting A/B testing and interpreting campaign performance data.
Excellent analytical, communication, and problem-solving skills.
Ability to work independently, take ownership of performance targets, and collaborate with cross-functional teams.
Preferred Qualifications
Previous experience in EdTech, particularly NEET, JEE, competitive examination preparation, or online learning platforms.
Experience scaling student acquisition for subscription-based mobile applications.
Familiarity with Google Play Store campaigns, app attribution, and mobile analytics.
Experience developing high-converting landing pages and student registration funnels.
Understanding of the Indian competitive examination market, student demographics, and seasonal demand patterns.
What Success Looks Like
The successful candidate will be expected to:
Consistently acquire relevant students through measurable marketing campaigns.
Improve app installation-to-registration and registration-to-paid-subscription conversion rates.
Optimize advertising budgets to achieve sustainable customer acquisition costs.
Build repeatable and scalable student acquisition channels.
Provide clear visibility into marketing performance and growth opportunities.
Application Requirements
We strongly prioritize demonstrated campaign experience and measurable results.
Applicants should be prepared to share examples of previously managed marketing campaigns, including:
Advertising Spend → Leads / App Installs → Registrations → Paid Users → Revenue → ROAS
Please include the following information with your application:
Updated Resume/CV
Previous Campaign Experience: Brief details of campaigns managed and measurable results achieved.
Advertising Platforms: Platforms you have managed, such as Meta Ads, Google Ads, and YouTube.
Monthly Advertising Budget: Approximate monthly advertising spend you have independently handled.
Best Campaign Result: A brief case study highlighting campaign objectives, spending, conversions, and business outcomes.
Expected Salary: Expected monthly compensation.
Notice Period: Current notice period or earliest joining date.
Shortlisted candidates may be required to complete a brief, role-relevant marketing assignment as part of the evaluation process.
Why Join Fxtabs?
Opportunity to take ownership of growth for an emerging NEET-focused EdTech product.
Work closely with the product and technology teams.
Contribute directly to acquisition strategy and business growth.
Opportunity to experiment with growth channels, advertising strategies, and data-driven marketing initiatives.
Competitive compensation with performance-linked incentives.
Equal Opportunity
Fxtabs Private Limited is committed to providing equal employment opportunities. We welcome applications from qualified candidates regardless of background and evaluate applicants based on relevant skills, experience, and demonstrated capabilities.

Work arrangement
No