Marketing Manager

Company Description Mankind Agritech Pvt Ltd is an agritech organization focused on improving agricultural productivity and sustainability through modern technologies and data-driven solutions. The company aims to support farming communities by providing innovative products, advisory services, and tools that help optimize crop yields and resource use. With operations in and around Nagpur Rural, Mankind Agritech works closely with local stakeholders to understand ground-level challenges in agriculture. The organization values collaboration, integrity, and long-term partnerships to drive meaningful impact in the agri sector. Team members are encouraged to contribute ideas and take ownership in a growing, mission-driven environment.
Role Description The Marketing Manager role at Mankind Agritech Pvt Ltd is a full-time, on-site position based in Nagpur Rural. The Marketing Manager will be responsible for planning and executing marketing strategies that promote the company’s agritech products and services, including both digital and field marketing initiatives. Day-to-day tasks include developing campaigns, managing brand presence, coordinating with sales and product teams, overseeing marketing content, and monitoring performance metrics. The role also involves market research, competitor analysis, and engagement with local farming communities and partners to understand customer needs and refine messaging. The Marketing Manager will be expected to manage budgets, collaborate with external agencies or vendors as needed, and report regularly on marketing outcomes to leadership.
Qualifications
Experience in marketing strategy development, campaign planning, and brand management, preferably within agritech, agriculture, or related sectors.
Strong skills in digital marketing, including social media management, online advertising, and basic analytics tools to track and optimize campaign performance.
Ability to conduct market research, customer segmentation, and competitor analysis to inform data-driven marketing decisions.
Excellent written and verbal communication skills, with the ability to tailor messaging for farmers, distributors, and internal stakeholders.
Proven project management and organizational abilities, including coordination with cross-functional teams and management of marketing budgets.
Bachelor’s degree in Marketing, Business, Agriculture, Agribusiness, or a related field; relevant postgraduate qualifications are an advantage.
Prior experience in on-ground marketing activities, rural outreach, or field events in agricultural regions is highly beneficial.
Comfort working on-site in Nagpur Rural, with a willingness to travel locally for meetings, demonstrations, and community engagement.

Work arrangement
No