Marketing Manager (B2C)

Overall role summary
An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.
Reporting to the Senior Marketing Manager, you will collaborate cross-functionally to support the overall marketing objectives for Open Access Journals and Researcher Services. The ideal candidate will bring a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing.
Applications will close on 23rd October 2026.
Key Accountabilities
Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region
Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
Leverage digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers through effective messaging and targeting strategies
Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement
Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking opportunities
Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives
Oversee the creation and execution of targeted, multi-channel email campaigns using marketing automation tools to drive engagement and attract new authors
Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives
Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region
Knowledge and Qualifications
The ideal candidate will have:
Proven track record in a marketing role with demonstrated expertise in digital marketing channels including SEM, email marketing, paid and organic social media, and events
Strong acumen in digital marketing analytics and data analysis with the ability to translate insights into actionable marketing strategies
Deep understanding of customer needs and market dynamics within the academic or research environment
Highly self-directed with the ability to execute marketing strategies independently and integrate cross-channel initiatives efficiently
Strong focus on campaign effectiveness, audience engagement, and marketing ROI through data-driven decision making
Creative problem-solving combined with analytical rigor and project management excellence
Outstanding communication and presentation skills with the ability to engage diverse audiences
Demonstrated success in internal and external stakeholder management
Skills and Behaviours Required
Critical and analytical ability
Budget management
Commercial and customer focus
Communication excellence
Results driven
Agility & Adaptability

Employment type
Full-time

Work arrangement
Hybrid