Influencer Marketing Specialist

Company Description DIGITAL PLANET is an influencer marketing company that connects brands with impactful voices to drive measurable results in the digital space. The team specializes in identifying and partnering with relevant influencers across diverse industries, ensuring strong alignment between brand values and influencer personas. By focusing on authentic storytelling and creative collaboration, DIGITAL PLANET helps brands craft compelling narratives that resonate with target audiences and build lasting loyalty. The company offers end-to-end campaign support, including ideation, influencer selection, content creation, monitoring, and performance analysis, with a strong emphasis on transparency and long-term partnerships.
Role Description The Influencer Marketing Specialist at DIGITAL PLANET is a full-time, on-site role based in the Pune/Pimpri-Chinchwad Area. This role involves identifying and evaluating suitable influencers, managing outreach and negotiations, and coordinating ongoing collaborations. The specialist will plan and execute influencer campaigns, brief creators, oversee content development, and ensure deliverables align with brand objectives and timelines. Day-to-day responsibilities include monitoring campaign performance, analyzing engagement metrics, preparing reports, and optimizing strategies for better results. The role also requires close collaboration with internal marketing, creative, and client teams to maintain strong relationships and consistent brand messaging.
Qualifications
Experience in influencer marketing, social media campaigns, and digital marketing strategy.
Skills in campaign planning, content briefing, and coordinating content creation with influencers.
Ability to analyze performance metrics, prepare reports, and optimize campaigns based on data insights.
Strong communication, negotiation, and relationship-management skills for working with influencers and clients.
Organizational and project management skills to handle multiple campaigns and deadlines.
Familiarity with major social platforms (Instagram, YouTube, TikTok, etc.) and current influencer trends.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
Prior experience in an agency or influencer marketing environment is preferred but not mandatory.

Work arrangement
No