Dy. General Manager

Job Description
Designation: Deputy General Manager (DGM) – National Sales Manager
Business Unit: Lightning Structure (HMP)
Experience: 15+ Years
Reporting To: Director / Business Head
Location:
Initial: Matar Manufacturing Facility (First 6 months)
Subsequent Posting: Bhubaneswar (Head Office / Sales HQ)
Role Overview
The Deputy General Manager – National Sales will be responsible for driving pan-India sales strategy and execution for the Lightning Structure (HMP) business. The role demands strong leadership, deep B2B industrial sales expertise, and the ability to scale revenue by building high-performing sales teams, strategic customer relationships, and robust channel networks.
Key Responsibilities
Sales Strategy & Business Growth
Define and execute the national sales strategy for Lightning Structure (HMP) products aligned with organizational goals.
Drive top-line revenue growth, market share expansion, and profitability across India.
Identify new industry segments, EPC opportunities, and key accounts in infrastructure, power, renewables, industries, and government projects.
Lead annual sales planning, forecasting, budgeting, and target setting.
Leadership & Team Management
Build, mentor, and lead a high-performing national sales team, including regional and key account managers.
Set KPIs, review performance regularly, and ensure capability development of the sales force.
Foster a strong sales culture focused on accountability, results, and customer satisfaction.
Key Account & Channel Management
Manage strategic national accounts, consultants, EPCs, and large institutional customers.
Strengthen and expand channel partner, dealer, and distributor networks across regions.
Negotiate and close high-value contracts, tenders, and long-term agreements.
Market Intelligence & Product Positioning
Track market trends, competitor activity, pricing dynamics, and customer feedback.
Collaborate with marketing and product teams to refine product positioning, value propositions, and go-to-market strategies.
Support new product launches and solution-based selling initiatives.
Cross-functional Coordination
Work closely with manufacturing, supply chain, finance, quality, and projects teams to ensure timely execution and customer satisfaction.
Spend the initial 6 months at the Matar facility to gain in-depth understanding of products, processes, costing, and capacity planning.
Compliance & Governance
Ensure adherence to company policies, pricing guidelines, ethical sales practices, and statutory requirements.
Represent the company professionally at industry forums, exhibitions, and customer meets.
Desired Candidate Profile
Education
Bachelor’s degree in Engineering (Mechanical / Electrical / Civil preferred).
MBA / PGDM in Sales & Marketing will be an added advantage.
Experience
Minimum 15+ years of progressive sales experience, with at least 5 years in a senior/national sales leadership role.
Strong exposure to B2B manufacturing-driven sales, preferably in:
Lightning protection systems
Structural steel / HMP / fabrication
Power, infrastructure, renewables, or industrial products
Key Skills & Competencies
Proven track record of scaling national businesses and leading large sales teams
Strong negotiation, contract management, and key account handling skills
Deep understanding of project-based and EPC-driven sales
Strategic thinking with hands-on execution capability
Excellent communication, presentation, and stakeholder management skills
Willingness to travel extensively across India

Work arrangement
No