Digital Growth Manager

URJA Physiotherapy & Functional Recovery ClinicHiring: Digital Growth & Brand Executive
Location: Sector 75, Noida
Employment Type: Full-time, Permanent
Salary: ₹27,000–₹30,000 per month, depending on experience and capability
Industry: Healthcare | Physiotherapy | Rehabilitation | Wellness
About URJA
URJA is a physiotherapy and functional recovery clinic in Noida, focused on helping people recover better, move confidently, manage pain, and improve their quality of life through personalised physiotherapy and rehabilitation.
Our services include physiotherapy, sports recovery, rehabilitation, women's health, advanced recovery therapies, and structured recovery programmes.
We are building URJA as a trusted neighbourhood healthcare brand, known for clinical quality, patient experience, and measurable recovery outcomes.
We are looking for a passionate, creative, and result-oriented professional who wants to take ownership of our digital growth and brand-building journey.
The Role
This is not just a social media management job.
You will be responsible for building URJA's digital presence, strengthening its brand identity, generating qualified patient enquiries, and helping the clinic grow through consistent, locally focused digital marketing.
We want someone who is curious, proactive, comfortable experimenting with new ideas and AI tools, and excited about building a growing healthcare brand from the ground up.
Key Responsibilities
1. Digital Marketing & Lead Generation
Plan and execute digital marketing campaigns to generate patient enquiries and appointments.
Manage Meta advertising campaigns (Facebook and Instagram), including audience targeting, creatives, budgets, lead forms, and performance optimisation.
Support Google Ads and local search campaigns to attract patients actively looking for physiotherapy and rehabilitation services.
Track leads from campaigns through enquiry, appointment booking, and conversion wherever data is available.
Suggest practical, cost-effective strategies to increase patient footfall and repeat engagement.
2. Social Media & Content Creation
Manage URJA's Instagram and Facebook presence, along with relevant local digital channels.
Create and publish engaging reels, videos, educational posts, carousels, stories, and patient-focused content.
Develop monthly content calendars aligned with clinic services, patient concerns, seasonal opportunities, and local marketing initiatives.
Shoot basic videos and photographs at the clinic, coordinate with the clinical team, and convert their expertise into engaging content.
Use AI tools for content ideation, video editing, design, scripting, and faster content production.
3. Brand Building & Communication
Maintain a consistent brand identity across social media, advertisements, brochures, standees, WhatsApp creatives, and other marketing materials.
Build URJA's positioning as a credible, professional, patient-centric physiotherapy and functional recovery clinic.
Develop campaigns around relevant services, including advanced therapies, sports recovery, women's health, and structured recovery programmes.
Ensure all communication is clear, credible, and aligned with healthcare advertising ethics.
4. Local Marketing & Google Business Profile
Manage and optimise URJA's Google Business Profile.
Improve local search visibility for relevant physiotherapy and rehabilitation searches.
Develop ethical strategies to encourage genuine patient reviews and respond to reviews professionally.
Support local outreach campaigns targeting residential societies, community groups, and nearby businesses.
Explore partnerships, awareness campaigns, and other cost-effective ways to increase local visibility.
5. Website, Landing Pages & Conversion
Maintain website content and coordinate landing pages for specific services and recovery programmes.
Work on enquiry forms, WhatsApp call-to-actions, tracking pixels, and basic conversion optimisation.
Monitor campaign performance and identify where potential patients are dropping off.
Coordinate with external developers or vendors when technical support is required.
6. Reporting & Growth Planning
Prepare a simple weekly performance report covering enquiries, cost per lead, appointments generated, campaign performance, and content engagement.
Maintain a basic lead and campaign tracker.
Review what is working, what is not, and recommend the next actions.
Take ownership of marketing execution rather than waiting for daily instructions.
Who We Are Looking For
2–4 years of hands-on experience in digital marketing, performance marketing, social media, or brand growth.
Practical experience running Meta Ads and generating leads.
Strong content creation skills, including reels, basic video editing, copywriting, and creative development.
Familiarity with Google Business Profile, Google Ads, website analytics, and lead tracking.
Comfortable using tools such as Canva, CapCut or equivalent editing tools, ChatGPT, and other AI-powered marketing tools.
Good communication skills and the ability to work directly with the founder and clinical team.
A proactive mindset, strong ownership, attention to detail, and willingness to test new approaches.
Healthcare experience is an advantage, but not mandatory. We value execution, curiosity, integrity, and genuine enthusiasm for building a brand.
The Most Important Quality: Ownership
We are looking for someone who:
Thinks about how marketing can generate actual patients, not just likes and followers.
Can independently plan the month's activities and execute them.
Is willing to visit the clinic floor, capture content, interact with the team, and understand patient needs.
Takes initiative, brings ideas, and follows through.
Is comfortable working in a growing business where processes are still evolving.
Sees this as an opportunity to build something meaningful, rather than just another social media job.
What URJA Offers
An opportunity to take ownership of the digital growth of a growing healthcare brand.
Direct access to the founder and clinical team for faster decision-making.
Scope to experiment with content, performance marketing, and AI-powered growth strategies.
A collaborative, learning-oriented work environment.
Long-term growth opportunities linked to skills, performance, and contribution.
How to Apply
Send your resume along with:
Links to social media accounts, campaigns, or brands you have worked on.
Examples of reels, creatives, or advertisements you have personally created.
Details of any Meta Ads campaigns you have managed, including budgets and results.
A short note explaining why you would like to work with URJA and how you would approach growing a local physiotherapy clinic.
Compensation: ₹27,000–₹30,000 per month, based on relevant skills and demonstrated capability.
We are looking for someone who wants to build, experiment, learn, and grow with URJA.

Work arrangement
No