Senior Public-Sector Procurement & Government GTM Leader

Yoonify | Strategic Advisor / Fractional Executive, with potential for a full-time leadership role
About Yoonify
Yoonify is a US-headquartered enterprise AI company with a development center in India. We build enterprise-grade AI solutions that help organizations automate complex workflows, improve decision-making, and strengthen governance and operational efficiency.
The Opportunity
We are looking for a senior leader with deep knowledge of US public-sector procurement, established relationships across government and the public-sector technology ecosystem, and a demonstrated ability to convert market access into revenue.
The individual will lead the development and execution of Yoonify's public-sector go-to-market strategy, establishing relationships with government buyers, procurement leaders, systems integrators, consulting firms, resellers, and cooperative purchasing organizations.
This is a hands-on, commercially focused leadership opportunity for someone who can open doors, shape opportunities, build strategic partnerships, and help establish ProcureMate as a trusted AI solution for public procurement.
Key Responsibilities1. Public-Sector Market Strategy
Develop and execute Yoonify's US public-sector GTM strategy, with clear priorities across state and local government, federal agencies, and public-sector entities.
Identify high-value procurement use cases where AI can materially reduce sourcing cycle times, administrative effort, and evaluation bottlenecks.
Define target customer segments, ideal customer profiles, priority jurisdictions, buying stakeholders, and an actionable account strategy.
Build a practical revenue plan with measurable pipeline, bookings, and recurring-revenue objectives.
2. Government Relationships and Enterprise Sales
Establish executive-level relationships with state procurement officers, chief procurement officers, agency leadership, government CIOs, and procurement transformation teams.
Identify, qualify, and advance opportunities for ProcureMate across government agencies and public-sector organizations.
Lead executive conversations, solution positioning, demonstrations, commercial negotiations, and opportunity development.
Navigate government buying processes, budget cycles, procurement vehicles, security requirements, and approval pathways.
Build a qualified pipeline and help convert opportunities into paid pilots, production deployments, and recurring contracts.
3. Strategic Partnerships and Channel Development
Build revenue-generating partnerships with public-sector systems integrators, management consulting firms, government technology resellers, and implementation partners.
Develop co-selling, referral, reseller, and implementation models with clearly defined commercial incentives.
Engage partners that already serve government procurement, finance, digital transformation, and enterprise AI programs.
Create joint account plans and partner-led pipeline generation programs.
Required Experience
Significant senior-level experience in US government procurement, public-sector technology sales, government consulting, or public-sector business development.
A strong understanding of state and local government procurement, with additional federal market experience highly desirable.
Demonstrated success developing executive relationships and converting them into commercial opportunities.
Experience selling enterprise software, SaaS, AI, procurement technology, ERP, or digital transformation solutions into government organizations.
Familiarity with cooperative purchasing vehicles, government contracting processes, RFPs, public-sector budgets, and vendor qualification.
A strong network among government procurement leaders, public-sector consulting firms, systems integrators, or government technology resellers.
Proven ability to develop partnerships and create repeatable routes to market.
Commercial judgment, executive communication skills, and the ability to operate effectively in an entrepreneurial environment.
Preferred Qualifications
Relationships with state chief procurement officers, NASPO stakeholders, public-sector procurement associations, and government technology leaders.
Familiarity with procurement platforms, sourcing and contract management systems, and AI-enabled government modernization.
Experience taking an early-stage enterprise technology offering from initial customer engagement to repeatable revenue.
Existing relationships with public-sector practices at major consulting firms and systems integrators.

Work arrangement
Yes