Area Sales Manager

ADIRA WINES (C2C Importers) is Hiring | Area Sales Manager – Uttar Pradesh
ADIRA WINES, the flagship brand of C2C Importers, has established a strong presence across Uttar Pradesh, Haryana, Delhi, Uttarakhand and Chandigarh. As we enter our next phase of growth, we are building a high-performance sales team to take the brand to new heights.
We are looking for driven professionals who want to set a new benchmark in the alcobev industry and be part of a team that makes the impossible possible.
Position: Area Sales Manager (ASM) – 2 Openings
1. ASM – West UP (Base: Agra)
Territory: Agra, Bareilly, Moradabad, Meerut, Saharanpur
2. ASM – Central & East UP (Base: Lucknow)
Territory: Lucknow, Kanpur, Prayagraj, Varanasi
Key Responsibilities
- Own and grow the ADIRA WINES brand across the assigned region
- Drive sales and distribution across premium retail, model shops and composite shops
- Build on-trade presence across bars, hotels, restaurants and clubs, including menu listings and activations
- Coordinate with FL2 / FL2B wholesalers on supply, stock planning and collections
- Achieve volume, value and market-share targets; track competition and report performance
Requirements
- 5+ years of sales experience in the liquor / alcobev industry (mandatory)
- Proven on-trade (HoReCa) and off-trade experience
- Established network of retailers, wholesalers and on-trade outlets in the region
- Sound knowledge of UP Excise policy and the liquor distribution chain
- Graduate; MBA (Sales/Marketing) preferred
Compensation
- ₹6 – 8 LPA fixed
- Performance-linked incentives on target achievement
- Travel and daily allowances as per company policy
Immediate joiners will be preferred.
How to Apply
Share your CV at [hr@c2cimporters.com] with the subject line "ASM – West UP (Agra)" or "ASM – Central & East UP (Lucknow)", along with your current CTC, expected CTC and notice period.
Referrals are welcome. Please tag or share with professionals in your network.
#Hiring #AreaSalesManager #Alcobev #SalesCareers #UttarPradesh #Lucknow #Agra #ImmediateJoiner #AdiraWines #C2CImporters

Work arrangement
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