Vice President of Marketing

Company Description NASA (National Aeronautics and Space Administration) is the United States government agency responsible for civil space exploration, aeronautics research, and space science. The organization leads missions that expand human understanding of Earth, the solar system, and the universe, and advances technologies that benefit life on our planet. NASA works with international partners, industry, and academia to develop cutting-edge innovations and inspire future generations in science, technology, engineering, and mathematics. The agency values collaboration, integrity, and excellence, and offers professionals the opportunity to contribute to work with global impact. Team members help shape the narrative around exploration, discovery, and technological progress.
Role Description The Vice President of Marketing is a full-time remote role responsible for leading NASA’s overarching marketing strategy and brand positioning across diverse audiences, including the public, partners, and stakeholders. This role oversees the development and execution of integrated marketing plans that support NASA’s missions, programs, and initiatives, ensuring consistency of messaging across digital, social, and traditional channels. Day-to-day responsibilities include guiding market research efforts to understand audience needs, directing content and campaign development, and aligning marketing activities with organizational goals and priorities. The Vice President of Marketing collaborates closely with communication, public affairs, program, and leadership teams to coordinate major announcements, public outreach, and partner initiatives. The role also involves monitoring performance metrics, managing budgets, mentoring marketing staff, and ensuring that marketing efforts reflect NASA’s values, scientific integrity, and commitment to public service.
Qualifications
Demonstrated expertise in Marketing and Marketing Management, with experience leading large-scale, multi-channel marketing programs.
Strong skills in Market Planning and Market Research, including the ability to translate insights into actionable strategies.
Proficiency in Public Relations, reputation management, and stakeholder communications across diverse audiences.
Proven leadership experience managing cross-functional teams, agencies, and complex initiatives in a mission-driven organization.
Advanced analytical skills, including familiarity with marketing performance metrics, data-driven decision making, and budgeting.
Exceptional written and verbal communication skills, with the ability to convey complex scientific or technical concepts in accessible ways.
Experience in government, aerospace, technology, or related sectors is highly beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree (MBA or similar) preferred.
Ability to work effectively in a remote environment, manage priorities across multiple time zones, and collaborate with diverse teams.

Work arrangement
Yes