Chief Brand Officer

Chief Brand Officer
Terabase Energy
United States · Remote
Full-time · Executive
About the Role
We are seeking an experienced Chief Brand Officer (CBO) to lead brand strategy, corporate identity, market positioning, brand communications, and long-term brand development.
As a member of the executive leadership team, the Chief Brand Officer will be responsible for defining and strengthening the company's brand presence, ensuring consistent messaging across business functions, and supporting commercial growth within the solar energy and renewable technology markets.
This executive will work closely with senior leadership and teams across marketing, business development, communications, product, technology, and operations to build a cohesive brand strategy that reflects the company's business objectives and technological capabilities.
The ideal candidate will bring extensive brand leadership experience, strong commercial judgment, and a demonstrated ability to position technology-driven organizations in competitive B2B markets.
Key Responsibilities
Develop and execute the company's overall brand strategy aligned with its long-term business objectives.
Lead corporate brand positioning, brand identity, messaging, and market differentiation.
Establish consistent brand standards across digital platforms, marketing materials, corporate communications, and customer engagement channels.
Strengthen the company's visibility and reputation within the solar energy, renewable energy, and energy technology sectors.
Partner with executive leadership to translate business strategy into clear brand positioning and market narratives.
Oversee brand development initiatives, corporate storytelling, and strategic communications.
Collaborate with marketing leadership on integrated campaigns, digital marketing, and brand awareness programs.
Work with business development teams to align brand messaging with commercial growth and customer acquisition objectives.
Partner with product and engineering teams to communicate the value of technology solutions and technical innovations.
Develop brand strategies supporting new products, services, market expansion, and strategic business initiatives.
Oversee public relations, media communications, industry positioning, and executive thought leadership initiatives.
Establish brand performance indicators, market perception metrics, and reporting frameworks.
Conduct market research, competitive analysis, and brand perception assessments.
Develop content strategies that communicate the company's expertise in solar technology and renewable energy infrastructure.
Support brand communications for institutional partners, enterprise customers, and industry stakeholders.
Oversee external branding agencies, communications consultants, and creative service providers.
Ensure brand communications remain accurate, consistent, and aligned with corporate policies.
Lead cross-functional brand initiatives and organizational communication improvements.
Recruit, mentor, and lead brand management, communications, and creative professionals.
Provide executive leadership with brand performance updates, market insights, and strategic recommendations.
Qualifications
15+ years of progressive experience in brand management, corporate marketing, strategic communications, or related disciplines.
Significant executive leadership experience as a Chief Brand Officer, Vice President of Brand, Vice President of Marketing, Chief Marketing Officer, or comparable senior executive.
Strong understanding of corporate branding, market positioning, brand architecture, and integrated marketing strategy.
Experience within solar energy, renewable energy, energy technology, industrial technology, or enterprise B2B markets is highly desirable.
Demonstrated success developing and implementing brand strategies for technology-driven organizations.
Strong knowledge of corporate communications, public relations, digital marketing, and brand reputation management.
Experience building brand recognition and supporting commercial growth in competitive markets.
Ability to translate complex technical concepts into clear and compelling business narratives.
Experience collaborating with product, engineering, sales, and business development teams.
Strong understanding of brand analytics, market research, and performance measurement.
Demonstrated ability to lead creative teams, external agencies, and cross-functional initiatives.
Excellent executive communication, strategic planning, relationship management, and leadership capabilities.
Bachelor's degree in marketing, communications, business administration, public relations, or a related discipline

Work arrangement
Yes