Demand Generation Manager

Job Title: Demand Generation Manager & ISR Lead –Enterprise Solutions
Location: Pune / Mumbai (On-site)
Reporting to: Business Head
About Us
Softcell Technologies Global is a premier IT solutions provider with a 37-year legacy, 1,000+ Cr turnover, and six offices nationwide. As a trusted Tier-1 partner to the world’s leading technology brands, we enable digital transformation, modern workplace, and enterprise infrastructure for 5,000+ organisations across India.
The Mandate
We are looking for a hands-on Demand Generation Manager & Inside Sales (ISR) Lead to build, qualify, and convert enterprise pipeline for our high-growth device and workplace solutions business.
Reporting directly to the Business Head, you will be the engine room for sales pipeline - running targeted outbound campaigns, leading a dedicated ISR team, and ensuring clean qualification and handoffs to field sales.
Key Responsibilities
Demand Generation & Outbound Engine: Plan and execute targeted B2B demand gen programs (ABS, Digital outreach, executive roundtables, and cold outbound) to penetrate mid-market and enterprise accounts.
Lead Inside Sales (ISR): Manage, coach, and drive daily activity metrics (outreach volume, discovery calls, qualification rates) for the Inside Sales team to hit monthly pipeline targets.
Pipeline Qualification: Ensure rigorous qualification standards before routing opportunities to field sales leaders across regions.
Funnel Tracking & CRM: Own lead-to-opportunity funnel metrics. Track campaign attribution, lead velocity, and conversion rates to continuously refine outreach cadences.
Sales Collaboration: Partner with regional sales teams to identify key white-space accounts and ensure tight alignment on campaign follow-ups.
What We Are Looking For
5-8 years of hands-on experience in B2B demand generation, inside sales leadership, or growth marketing in Enterprise IT / Technology Solutions.
Proven track record of running outbound prospecting engines and leading an ISR / SDR team.
Strong familiarity with modern prospecting tools (LinkedIn Sales Navigator, CRM platforms, email automation).
High ownership, data discipline, and execution speed.
Bachelor’s degree in Engineering, Business, or Marketing (MBA preferred).

Work arrangement
No