Search Engine Optimization Specialist

Designation : SEO Expert – Semantic SEO, Programmatic SEO & LLMO
Location: Surat, Gujarat
Employment Type: Full-Time | Work From Office
Department: Digital Marketing
About KOHIRA
KOHIRA is a growing lab-grown diamond jewellery brand, building its presence through exclusive showrooms, shop-in-shop counters and e-commerce. We are looking for an advanced SEO professional who can drive organic visibility, qualified website traffic and revenue through modern search strategies.
Key Responsibilities:
Semantic & Topical SEO: Build topical authority through entity-based optimisation, semantic keyword clustering, search intent mapping, structured content architecture and internal linking.
Programmatic SEO: Develop and scale SEO landing pages using structured datasets, dynamic templates and automated workflows while ensuring content quality and indexability.
LLMO / GEO / AEO: Optimise KOHIRA's visibility across AI-powered discovery platforms, including ChatGPT, Google AI search experiences, Gemini and Perplexity. Track brand mentions, citations and AI referral visibility.
E-commerce SEO: Optimise product pages, collection pages, category architecture, faceted navigation, product schema and transactional keywords to improve organic sales.
Technical SEO: Manage crawling, indexing, canonicalisation, XML sitemaps, Core Web Vitals, JavaScript rendering, structured data and technical audits.
Content SEO: Develop keyword strategies, content briefs and SEO guidelines for the content and creative teams.
Local SEO: Improve organic and Google Business Profile visibility for KOHIRA showrooms across multiple cities.
Analytics & Reporting: Monitor organic clicks, impressions, non-branded traffic, keyword visibility, conversions, revenue and technical SEO performance. Present monthly insights and corrective action plans.
Mandatory Skills & Expertise
Proven experience in semantic SEO and programmatic SEO.
Strong proficiency in LLMO, GEO, AEO and AI search visibility strategies.
Hands-on expertise in e-commerce SEO.
Advanced knowledge of Google Search Console, GA4, Google Tag Manager, Screaming Frog, Ahrefs or Semrush.
Strong understanding of schema markup, structured data and technical SEO.
Ability to use automation, APIs, AI tools and data-driven SEO workflows.
Excellent analytical skills with proven organic traffic and revenue growth results.
Preferred Qualifications
3–6+ years of relevant SEO experience.
Previous experience with e-commerce, D2C, jewellery, fashion, luxury or premium lifestyle brands.
Working knowledge of HTML, CSS, JavaScript, Python or SQL is an advantage.
Key Performance Indicators
Growth in non-branded organic clicks and qualified traffic.
Growth in organic conversions and e-commerce revenue.
Improvement in priority keyword visibility and topical authority.
Improvement in technical SEO health and index coverage.
Growth in AI search visibility, citations and qualified referrals.
Performance of programmatic SEO landing pages.
To Apply: Share your updated CV along with examples of SEO projects, organic growth results and relevant technical implementations.
Mail us at: hr@vkprecious.com
Join KOHIRA and help build a future-ready organic search ecosystem.

Work arrangement
No