Assistant Brand Manager Marketing

We're Hiring: Assistant Brand Manager - Creative In-Charge
Brand: KOHIRA - Lab-Grown Diamond Jewellery
Location: Surat, Gujarat
Employment Type: Full-Time | Work From Office
Department: Brand & Marketing
Reporting To: Marketing Head / Brand Manager
About the Role
We are looking for a creative, highly organised and detail-oriented Brand Executive to manage the execution and coordination of KOHIRA's branding and marketing activities.
The ideal candidate should have a strong understanding of premium brand presentation, creative quality, marketing coordination and timely execution across digital platforms, showrooms and marketing channels.
Key Responsibilities
1. Brand Campaign Execution
Execute monthly and seasonal marketing campaigns as planned by the Brand Manager.
Coordinate with graphic designers, video editors, content creators, agencies and vendors.
Ensure creative deliverables are completed within approved timelines.
Review artwork and campaign deliverables for quality and brand consistency before approval.
2. Social Media & Creative Coordination
Coordinate monthly content calendars for Instagram, Facebook and other digital platforms.
Follow up on reels, posts, stories, campaign videos and other digital creatives.
Ensure timely availability and delivery of approved content to publishing teams.
Verify that all content follows KOHIRA's approved brand identity, language and visual guidelines.
3. Showroom Branding & Visual Consistency
Coordinate posters, standees, display materials, promotional artwork and showroom branding.
Ensure consistent branding across KOHIRA showrooms and shop-in-shop counters.
Collect showroom photographs to verify correct execution of approved branding.
Identify and coordinate the correction of branding inconsistencies.
4. BTL Marketing & Promotional Support
Coordinate brochures, flyers, vouchers, promotional materials and creative requirements for BTL activities.
Ensure required promotional material reaches showrooms on time.
Verify that BTL materials follow approved creative guidelines.
Coordinate with showroom and BTL teams for campaign implementation.
5. Influencer & PR Coordination
Coordinate with approved influencers, PR agencies and external creative partners.
Track campaign deliverables, content deadlines, approvals and posting commitments.
Maintain documentation of influencer activities and campaign deliverables.
6. Creative Asset & Brand Management
Maintain organised libraries of approved brand assets, logos, fonts, product photographs, videos and marketing creatives.
Ensure correct application of brand colours, typography, logos and visual elements.
Coordinate creative approval, print production, proofs and vendor requirements.
Maintain version control and prevent the circulation of outdated or unapproved creatives.
7. New Showroom Branding
Coordinate signage, in-store branding, visual merchandising material and opening creatives for upcoming KOHIRA showrooms.
Follow up with designers, vendors and internal teams.
Ensure all approved branding materials are ready before the scheduled showroom opening.
8. Creative Quality Control
Review creatives for spelling, alignment, layout, presentation, visual consistency and brand compliance.
Ensure all customer-facing communication reflects KOHIRA's premium jewellery positioning.
Identify opportunities to improve the quality and consistency of brand presentation.
9. Reporting & Follow-Ups
Maintain a daily creative and branding activity tracker.
Monitor pending assignments, approvals, vendor work and deadlines.
Submit weekly progress and execution reports to the Brand Manager.
Escalate potential delays or execution issues proactively.
Mandatory Skills & Expertise
Strong understanding of branding, creative design principles and premium visual presentation.
Excellent coordination and project management skills.
Ability to review and evaluate graphic designs, videos and marketing creatives.
Working knowledge of Canva, Adobe Photoshop, Illustrator or similar creative tools.
Strong attention to detail, deadlines and visual consistency.
Excellent written and verbal communication skills.
Ability to manage multiple creatives, vendors and internal teams simultaneously.
Strong proficiency in Excel, Google Sheets and task tracking.
Preferred Qualifications
2–5 years of relevant branding, creative coordination or marketing execution experience.
Experience with jewellery, fashion, luxury retail or premium lifestyle brands preferred.
Graduation in Marketing, Mass Communication, Design or a related field.
Key Performance Indicators
On-time completion of approved creative campaigns.
Brand guideline compliance across all channels.
Accuracy and quality of creative deliverables.
Showroom branding implementation and readiness.
Timely completion of new showroom branding requirements.
Pending-task closure and vendor coordination efficiency.
To Apply: Submit your updated CV along with details of campaigns, branding projects or creative coordination work you have handled.
Email id: hr@vkprecious.com
Join KOHIRA and help maintain an exceptional, consistent brand experience across every customer touchpoint.

Work arrangement
No