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Company Description Prettyandpractical is an e-commerce brand focused on offering stylish, functional products that make everyday life easier. The company values a clean, user-friendly online shopping experience and engaging, informative content that supports customers in their purchasing decisions. Prettyandpractical aims to build a strong digital presence through an intuitive Shopify store and active social media channels. Team members are encouraged to contribute creative ideas, take ownership of their work, and help shape the brand’s identity in a competitive online marketplace.
Role Description This is a remote, contract role for a Shopify and Social Media Specialist. The specialist will manage and optimize the Shopify store, including product setup, collections, basic theme adjustments, and ensuring a smooth customer journey from discovery to checkout. Day-to-day tasks include updating product listings, monitoring site performance, coordinating promotions, and supporting basic store troubleshooting. The role also involves planning and creating social media content, scheduling posts, responding to audience interactions, and maintaining a consistent brand voice across platforms. The specialist will analyze performance metrics for both the store and social media channels, recommend improvements, and collaborate with the team to align campaigns with overall marketing objectives.
Qualifications
Social Media Marketing and Digital Marketing skills to plan, execute, and analyze online campaigns.
Social Media Content Creation and Marketing skills to produce engaging posts and strengthen brand awareness.
Strong Communication skills to collaborate with team members and engage clearly with the online community.
Hands-on experience with Shopify, including product management, basic theme customization, and app integrations.
Ability to interpret analytics from Shopify and social platforms to guide data-informed decisions.
Strong organizational skills and attention to detail, with the ability to manage multiple tasks independently in a remote setting.
Familiarity with e-commerce best practices, including SEO basics, conversion optimization, and customer experience principles.
Previous experience in a similar e-commerce or social media role is preferred; relevant certifications are a plus.
Work arrangement
Yes
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