Meta Ads Eexecutive

Key Responsibilities
Set up and manage branding campaigns in Meta Ads Manager, handling campaign, ad set, and ad creation end to end.
Launch campaigns accurately, in line with approved media plans and timelines.
Monitor delivery, budgets, and pacing regularly, along with impressions, reach, frequency, CPM, video views, and other relevant KPIs.
Optimize campaigns against their objectives and performance metrics.
Run QA checks before and after activation, verifying audiences, placements, budgets, schedules, and tracking parameters.
Identify delivery issues early and resolve them proactively.
Prepare daily, weekly, and monthly performance reports, with insights and optimization recommendations.
Coordinate with internal teams on creatives, campaign requirements, and troubleshooting.
Maintain campaign documentation and reporting trackers.
Required Skills & Qualifications
1-3 years of hands-on experience with Meta Ads Manager.
Proven experience running branding and awareness campaigns on Facebook and Instagram.
Solid grasp of campaign objectives: Awareness, Reach, Engagement, Video Views, Traffic, and Messaging.
Strong knowledge of campaign setup, monitoring, reporting, and optimization.
Understanding of key branding metrics: Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement Rate.
Knowledge of Meta audience targeting, including Custom and Lookalike Audiences.
Familiarity with Meta ad formats and placements.
Proficiency in Excel or Google Sheets for reporting.
Ability to turn performance data into actionable insights.
Strong attention to detail and QA discipline.
Good communication and coordination skills.
Ability to manage multiple campaigns and meet deadlines.
Desired Candidate Profile
We’re looking for a proactive, analytical, and detail-oriented professional who is eager to learn and has a strong command of Meta advertising fundamentals.

Work arrangement
No