Social Media Executive

Role & Responsibilities – Social Media Executive
Social Media Management: Manage and maintain the company’s social media accounts, including LinkedIn, Instagram, Facebook, X (Twitter), and other relevant platforms, ensuring consistent branding and regular activity.
Content Planning & Calendar Management: Develop and maintain a monthly social media content calendar aligned with the company’s marketing objectives, campaigns, product launches, and business goals.
Content Creation & Publishing: Create engaging social media posts, captions, creatives, carousels, stories, reels, and short-form videos to communicate the company’s products, services, updates, and brand messaging effectively.
Copywriting & Communication: Write compelling captions, post descriptions, headlines, and calls to action (CTAs) that encourage audience engagement and strengthen brand awareness.
Brand Awareness & Growth: Develop and execute social media strategies to increase brand visibility, grow followers organically, improve engagement, and establish a strong digital presence across relevant platforms.
Audience Engagement: Monitor comments, messages, mentions, and audience interactions. Respond professionally to queries and engage with followers to build a positive online community.
Trend Research: Stay updated with the latest social media trends, trending topics, hashtags, platform updates, and competitor activities to identify opportunities for creative and relevant content.
Campaign Execution: Plan and execute social media campaigns for product promotions, company announcements, events, festivals, industry updates, and other marketing initiatives.
Competitor Analysis: Monitor competitors’ social media activities, content strategies, engagement levels, and industry trends to identify opportunities for improvement and differentiation.
Performance Monitoring & Reporting: Track key performance indicators (KPIs), including reach, impressions, engagement rate, follower growth, clicks, and conversions. Prepare regular performance reports and recommend strategies to improve results.
Coordination with Internal Teams: Collaborate with the design, content, performance marketing, sales, and product teams to develop relevant content and ensure consistency in brand communication.
Lead Generation Support: Create and promote content that supports business development, generates relevant enquiries, drives website traffic, and attracts potential customers.
Hashtag & Keyword Research: Identify relevant hashtags, keywords, and industry-specific topics to improve content discoverability and reach the target audience.
LinkedIn Marketing: Manage the company’s LinkedIn presence by publishing thought leadership content, company updates, industry insights, employee achievements, product information, and other B2B-focused posts.
Content Optimization: Analyse the performance of published content and experiment with different formats, posting schedules, captions, and creative approaches to improve audience engagement.
Community & Brand Reputation Management: Monitor brand mentions, maintain a consistent brand voice, and support the development of a professional and trustworthy online brand image.
Reporting & Continuous Improvement: Share periodic updates with the reporting manager regarding content performance, campaign outcomes, audience growth, and new opportunities to strengthen the company’s social media presence.

Work arrangement
No