Social Media Executive

Brand: Babu Churi Wala GK
Experience: 2-3 Years
Salary: ₹20,000-₹25,000/-month onwards (Negotiable based on experience)
Job Type: Full-Time | On-Site
About Babu Churi Wala GK
Babu Churi Wala GK is a prestigious jewellery and bangles brand with a rich legacy, bringing traditional elegance and contemporary styles together. We are looking for a creative, energetic, and trend-savvy Social Media Executive who can strengthen our digital presence, create engaging content, and drive brand awareness and audience growth across social media platforms.
Key Responsibilities
Social Media Management: Manage and grow our Instagram, Facebook, YouTube, and LinkedIn accounts with consistent, engaging, and platform-specific content.
Content Shooting & Creation: Visit our store to shoot high-quality product videos, customer interactions, behind-the-scenes content, and engaging brand stories.
Reels Editing & Video Production: Independently edit reels, short-form videos, and promotional content with engaging transitions, music, hooks, and captions.
Customer Engagement: Interact confidently with customers in-store, create customer testimonial videos, capture their shopping experiences, and produce relatable content.
Influencer Marketing: Identify suitable influencers, coordinate collaborations, negotiate commercials, and manage influencer campaigns to promote the brand.
Festive & Seasonal Campaigns: Plan and execute creative social media campaigns for festivals, weddings, seasonal collections, sales, and special occasions.
Creative Posts & Photo Editing: Create festive creatives, promotional posts, product-focused content, and visually appealing social media designs.
Trend Analysis: Stay updated with trending audio, viral reels, content formats, hashtags, and social media trends to develop content with viral potential.
Growth Strategy: Prepare and execute a social media growth plan to increase followers, reach, engagement, brand visibility, and customer enquiries.
Performance Tracking: Monitor social media analytics, evaluate content performance, and recommend improvements based on insights.
Content Calendar: Develop and maintain a monthly content calendar aligned with the brand’s marketing objectives and campaign schedule.
Requirements & Skills
2-3 years of relevant experience in social media management, content creation, or digital marketing.
Hands-on experience managing Instagram, Facebook, YouTube, & LinkedIn.
Strong video shooting and editing skills, especially for Instagram Reels & YouTube Shorts.
Knowledge of photo editing & social media creative design tools such as Canva, Photoshop, or similar tools.
Excellent communication, interpersonal, and negotiation skills.
Confidence in interacting with customers and influencers.
A strong understanding of social media trends, audience behaviour, and engaging content formats.
Creative thinking, a positive attitude, initiative, and a willingness to experiment with new ideas.
Ability to work independently, manage deadlines, and take ownership of content from concept to publishing.
Experience with fashion, jewellery, lifestyle, retail, or D2C brands will be an added advantage.
What We Offer
₹20,000 - ₹25,000 per month, negotiable based on experience and capabilities.
Additional incentives based on performance and contribution.
An opportunity to work with an established brand with a rich legacy.
The opportunity to experiment with content, trends, influencer marketing, and innovative campaign ideas.
Build your expertise in D2C marketing, social media strategy, and brand building.
Who Should Apply?
We are looking for someone who doesn't just upload posts but understands how to create attention, build a community, tell the brand's story, and turn social media engagement into business growth.
If you are creative, proactive, passionate about content, and always looking for the next big trend, we would love to hear from you!

Work arrangement
No