Asst sales Manager-On Premise

Company Description TigerFire Vodka is a premium spirits brand that represents resilience, boldness, and individuality. Known for its triple-distilled, exceptionally smooth vodka, TigerFire is crafted for people who live on their own terms and treat every challenge as a badge of honor. The brand emphasizes a strong lifestyle identity, focusing on what individuals stand for as much as what they drink. TigerFire is growing its presence and community, inviting people to follow its journey and engage with the brand online, including through its Instagram channel.
Role Description The Asst Sales Manager – On Premise at TIGERFIRE will focus on driving sales and brand visibility across bars, restaurants, clubs, and hotels in Gurugram. This full-time, on-site role involves building and maintaining relationships with key on-premise accounts, negotiating placements and promotions, and ensuring consistent product availability. The role includes executing trade marketing activities, coordinating events and tastings, and tracking sales performance against targets. The Asst Sales Manager will collaborate with the broader sales and marketing teams to implement territory plans, gather market insights, and support brand-building initiatives in the region.
Qualifications
Proven experience in on-premise sales or business development within the alcoholic beverages, FMCG, or hospitality sector.
Strong relationship-building and account management skills, with the ability to engage bar managers, owners, and key decision-makers.
Solid negotiation, communication, and presentation skills, with comfort in customer-facing interactions and events.
Ability to analyze sales data, monitor performance, and use insights to adjust strategies and prioritize opportunities.
Knowledge of local Gurugram on-premise market dynamics and an interest in premium lifestyle and spirits brands.
Self-motivated and organized, with the capacity to work in a fast-paced environment and manage multiple accounts and activities.
Willingness to work flexible hours, including evenings and weekends, as required by on-premise business needs.
Bachelor’s degree in Business, Marketing, Hospitality, or a related field preferred.

Work arrangement
No