Social Media & Content Strategy Student Intern

Social Media & Content Strategy Intern
Location: Remote, but must live. in New York City.
Compensation: School credit and 22/hour (paid directly)
Duration: One year (six week trial period, also paid)
We're looking for a student to build a social media presence from scratch for a therapist specializing in relationships, sex, and human connection.
The goal is to create an engaging online personality and grow an audience that can eventually bring clients to a private practice. Dating, relationships, and psychology will be central themes, but we want to build a following around a person, not just their profession. That leaves room for content about NYC life, coffee, fitness, art, and whatever else you think will work.
We're looking for someone who:
Knows social media well enough to have opinions about what will and won't work.
Can identify interesting content opportunities beyond therapy and relationships.
Wants to help shape an online personality, not just execute someone else's ideas.
You'll have substantial creative freedom to experiment, pitch ideas, and influence the direction of the account from day one.
Skills & Responsibilities:
Overall Strategy: Develop a strategy for growing an audience on TikTok and Instagram, including content themes, formats, and a posting schedule.
Individual Video Content: Propose specific video ideas, hooks, talking points, and follow-ups. Provide direction on what to film and how to structure each video.
Editing & Publishing: Occasionally edit videos, write captions, and publish content.
Analytics & Experimentation: Track performance, identify what works, and use those insights to refine the strategy.
**Most Important: Be a Self-Starter**
We want you to tell the client what to do, not the other way around! The client will bring ideas, topics, research, and statistics. Your job is to turn those into a concrete content plan and give them clear instructions on what to create.
Hiring Process:
Application: Submit your résumé and answer a few short screening questions.
Short Case Study: Complete a brief creative exercise to demonstrate your approach to social media strategy and content development.
Interview: Review your case study and discuss your ideas, experience, and approach to the role.

Work arrangement
Yes