Vice President of Market Development and Product Management

Vice President, Market Expansion & Product Management
Location: United States | Full-Time | Remote / Hybrid / On-site
Reports To: Chief Executive Officer / Chief Operating Officer
About the Role
We are seeking a Vice President, Market Expansion & Product Management to lead market development initiatives, product strategy, and the execution of growth opportunities across the organization.
This senior leadership role is responsible for identifying new market opportunities, evaluating customer and industry demand, managing product priorities, and developing strategies that strengthen the organization's competitive position. The VP will ensure that product development and market expansion efforts are aligned with business objectives, customer expectations, and long-term growth plans.
The successful candidate will work closely with executive leadership and collaborate across Product, Engineering, Marketing, Sales, Business Development, Operations, Finance, Compliance, and Risk. This role requires the ability to connect market intelligence with product planning, translate commercial opportunities into actionable initiatives, and coordinate execution across multiple business functions.
As the organization continues to grow, the VP will help establish scalable frameworks for market assessment, product portfolio management, launch planning, performance measurement, and expansion execution.
The ideal candidate combines strategic thinking, commercial awareness, analytical strength, and hands-on leadership experience in product management and market development.
Responsibilities
Lead market expansion and product management strategies in alignment with the organization's business objectives and long-term growth plans.
Identify and evaluate new geographic markets, customer segments, industry verticals, and commercial opportunities.
Conduct market research, competitive analysis, and customer assessments to identify unmet needs and opportunities for differentiation.
Develop product strategies, roadmaps, and portfolio priorities based on market demand, customer feedback, competitive positioning, and business objectives.
Oversee product lifecycle management, from opportunity identification and concept development through launch, performance evaluation, and continuous improvement.
Partner with executive leadership to establish market expansion priorities, product investment plans, resource requirements, and measurable performance targets.
Work with Product and Engineering teams to translate market requirements into product specifications, feature priorities, and development plans.
Coordinate with Marketing and Sales to develop go-to-market strategies, product positioning, pricing approaches, and customer acquisition initiatives.
Collaborate with Business Development to evaluate strategic partnerships, distribution channels, and commercial relationships that support market entry and expansion.
Develop business cases and financial assessments for new products, market entry initiatives, and product enhancements.
Evaluate product pricing, packaging, features, and positioning to improve competitiveness and commercial performance.
Establish KPIs and reporting frameworks to monitor market penetration, product adoption, revenue contribution, customer engagement, and growth performance.
Analyze product performance and market feedback to identify improvement opportunities and inform future development priorities.
Coordinate cross-functional product launches and market expansion projects, ensuring alignment on timelines, budgets, resources, and operational readiness.
Assess market-specific business requirements and collaborate with Compliance, Legal, Risk, and Operations to support appropriate review before product launches or market entry.
Monitor competitor activity, industry developments, customer expectations, and emerging trends to refine product and expansion strategies.
Identify gaps in the existing product portfolio and recommend new offerings, capabilities, and enhancements.
Establish standardized processes for evaluating market opportunities, prioritizing product initiatives, managing roadmaps, and reviewing launch performance.
Track major initiatives, identify execution risks and resource constraints, and implement corrective actions to maintain progress.
Prepare executive-level market assessments, product performance reports, strategic recommendations, and investment proposals.
Work with Finance to assess expansion costs, revenue forecasts, resource allocation, and expected business returns.
Build and maintain effective relationships with customers, strategic partners, industry stakeholders, and internal business leaders.
Recruit, lead, mentor, and develop high-performing market expansion and product management teams as organizational needs evolve.
Promote a culture of customer focus, data-driven decision-making, commercial accountability, innovation, and continuous improvement.
What We're Looking For
We are looking for an experienced senior leader who can combine market development expertise with strong product management capabilities and the ability to execute complex growth initiatives.
The strongest candidates will typically have:
20+ years of progressive experience in product management, market expansion, product strategy, commercial strategy, business development, or a related field.
Significant leadership experience overseeing product portfolios, market development initiatives, product strategy teams, or cross-functional growth programs.
Demonstrated success identifying market opportunities and translating research and customer insights into practical business and product strategies.
Strong understanding of product lifecycle management, roadmap development, product positioning, go-to-market planning, and launch execution.
Experience launching new products, expanding into new markets, entering new customer segments, or scaling existing product offerings.
Strong analytical capabilities, including market sizing, competitive analysis, customer research, product performance analysis, and commercial forecasting.
Experience developing business cases, evaluating investment opportunities, and assessing the financial implications of product and market expansion initiatives.
Proven ability to collaborate effectively with Product, Engineering, Marketing, Sales, Business Development, Operations, Finance, Compliance, and executive leadership.
Strong commercial judgment and the ability to balance customer needs, product feasibility, market demand, and organizational priorities.
Experience establishing and monitoring KPIs, product adoption metrics, market growth targets, and revenue performance indicators.
Excellent project and program management skills, with the ability to coordinate multiple initiatives and competing priorities.
Strong communication and presentation skills, including the ability to communicate market insights and product recommendations to executive stakeholders.
Demonstrated ability to lead teams, influence cross-functional stakeholders, and drive initiatives from planning through implementation.
Strong organizational skills, sound judgment, and the ability to adapt to changing market conditions and business requirements.
Bachelor's degree in Business, Marketing, Economics, Finance, Product Management, or a related field required. An MBA or other relevant advanced degree is strongly preferred.
Experience in financial services, fintech, payments, banking, brokerage, trading, investment management, technology, or SaaS is a plus.
We also welcome candidates from high-growth technology companies, financial institutions, consulting firms, product-led businesses, and organizations with experience developing products and expanding into competitive markets.
Location and Work Arrangement
This position is based in the United States. The company offers remote, hybrid, and on-site working arrangements depending on the individual, location, and business needs.
Travel may be required for customer meetings, market research, product planning sessions, strategic partnership discussions, industry conferences, executive meetings, and market expansion initiatives.
Compensation and Benefits
The company offers a competitive executive compensation package, including:
Competitive executive base salary
Annual performance-based incentive
Equity appreciation opportunities
401(k) retirement benefits
Medical, dental, and vision insurance
Paid time off and company holidays
Professional development and industry training
Reimbursement for approved business travel
Final compensation will depend on experience, qualifications, and the scope of the role.

Work arrangement
Yes