Director Marketing Strategy

Company Description Openbank is Santander Group’s global digital consumer bank, offering integrated retail banking, consumer lending, and mobility finance through a single digital platform. The bank provides a wide range of everyday banking solutions, including savings, payments, investments, and lending, as well as embedded and co-branded financial products with leading retail and mobility partners. Operating across 26 countries, Openbank combines advanced technology with human expertise to deliver simple and seamless financial experiences. The organization focuses on innovation, collaboration, and customer-centric solutions, creating opportunities for professionals who want to shape the future of digital finance.
Role Description The Director Marketing Strategy is a full-time remote role responsible for defining and leading Openbank’s strategic marketing direction across key markets and business lines. In this role, the director develops integrated marketing strategies that support customer acquisition, engagement, and retention for retail banking, consumer lending, and mobility finance propositions. Day-to-day responsibilities include conducting market and competitive analysis, leading strategic planning cycles, setting marketing priorities, and guiding go-to-market plans in collaboration with product, sales, and digital teams. The director oversees marketing project portfolios, ensures alignment with business objectives, manages budgets and performance metrics, and provides leadership and mentorship to cross-functional marketing teams. This role also involves partnering with senior stakeholders to translate business goals into clear marketing initiatives and measurable outcomes.
Qualifications
Strategic marketing leadership skills, including Marketing and Strategic Planning, with the ability to shape long-term brand and growth strategies.
Market insight capabilities, including Market Research and Market Planning, to analyze customer needs, competitive trends, and regional opportunities.
Project and program oversight skills, including Project Management, to prioritize initiatives, manage timelines and budgets, and coordinate cross-functional teams.
Proven experience in senior marketing or strategy roles within financial services, fintech, or digital consumer businesses.
Strong analytical skills, including experience with marketing performance metrics, dashboards, and data-driven decision-making.
Excellent communication and stakeholder management skills, with the ability to influence and collaborate at executive and operational levels.
Demonstrated ability to lead distributed teams in a remote or hybrid environment, fostering inclusion, accountability, and innovation.
Bachelor’s degree in Marketing, Business, Economics, or a related field; an advanced degree (e.g., MBA) is an advantage.
Fluency in English; additional languages, particularly Spanish, are a plus for coordinating across international markets.

Work arrangement
Yes