Senior Director of Marketing

Company Description Openbank is Santander Group’s global digital consumer bank, offering an integrated digital platform that brings together retail banking, consumer lending, and mobility finance. The bank provides everyday financial solutions, including savings, payments, investments, and lending, as well as embedded finance and co-branded products with retailers, dealers, manufacturers, and marketplaces. Operating across 26 countries, Openbank combines advanced technology with human expertise to deliver simple and seamless financial services. Its international reach and collaborative partnerships create a dynamic environment for professionals who want to shape the future of digital banking and consumer finance.
Role Description The Senior Director of Marketing is a full-time, remote role responsible for leading Openbank’s global marketing strategy across retail banking, consumer lending, and mobility finance. This role oversees the planning, execution, and optimization of marketing initiatives that drive customer acquisition, engagement, and retention in key markets. Day-to-day activities include developing integrated marketing plans, managing brand positioning, guiding digital and performance marketing campaigns, and coordinating with product, sales, and partnership teams to support business growth. The Senior Director will monitor market trends, analyze campaign performance, and refine strategies based on data-driven insights. This role also involves building and mentoring a high-performing marketing team, managing budgets, and ensuring consistent messaging and customer experience across all channels.
Qualifications
Strong marketing leadership skills, including Marketing Management and Marketing strategy development.
Experience in Market Planning and Market Research to identify opportunities, customer needs, and competitive positioning.
Background in Marketing and Sales collaboration to align go-to-market initiatives with revenue targets.
Proven track record in digital and performance marketing within financial services, fintech, or consumer-facing industries.
Ability to work effectively in a remote, international environment and lead cross-functional, multicultural teams.
Excellent analytical, communication, and stakeholder management skills, with proficiency in using data and metrics to guide decisions.
Experience managing significant marketing budgets and agency/vendor relationships.
Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (e.g., MBA) is beneficial.

Work arrangement
Yes