Director of MICE

Minor Hotels are seeking a commercially driven and strategic Director of MICE to lead and grow our Meetings, Incentives, Conferences and Events portfolio across Australia and New Zealand. This is a high-impact leadership role responsible for driving revenue performance, strengthening key partnerships, and positioning our properties as leading MICE destinations.
As Director of MICE, you will be responsible for developing and executing sales strategies, leading high-performing teams, and driving revenue across a portfolio of properties. You will oversee key client relationships, identify new business opportunities, and ensure alignment with broader organisational objectives.
Key Responsibilities
Develop and implement annual MICE sales plans across the portfolio, aligned to market trends and business objectives
Analyse market conditions, tourism forecasts, and sales mix to identify growth opportunities
Monitor competitor activity and adjust strategies to maintain competitive positioning
Evaluate performance and reforecast in collaboration with Marketing, Revenue, and F&B teams
Lead the launch and positioning of new properties within the MICE market
Collaborate with global MICE teams to strengthen international targeting and sales strategies
Build and manage key partnerships with PCOs, corporate clients, and industry stakeholders
Drive the rollout and success of MICE initiatives including rewards programs and supplier partnerships
Deliver regular reporting (weekly, monthly, quarterly, annual) on performance and strategic Drive growth in MICE-related revenue across rooms, conferencing, and F&B
Maintain and expand business from key accounts while developing new client opportunities
Analyse forward bookings and proactively implement strategies to optimise occupancy and conference utilisation
Collaborate with Revenue Managers, General Managers, and Sales teams to maximise opportunities
Build and maintain strong relationships with key MICE clients, agencies, and partners
Represent the business at trade shows, industry events, and networking opportunities
Ensure all sales materials, contracts, and databases are current, accurate, and accessible
About You
Proven experience in a senior MICE role
Strong commercial acumen with a track record of driving revenue growth
Deep understanding of the MICE market, including corporate, PCO, and agency segments
Established industry relationships and networks
Exceptional leadership and team development capabilities
Advanced stakeholder management and communication skills
Strong analytical and reporting capabilities, with experience using CRM systems (e.g. Ivvy, Dynamics)
Ability to operate in a fast-paced environment and manage multiple priorities
A proactive, strategic, and solutions-focused mindset

Employment type
Full-time

Work arrangement
No