Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote role responsible for leading strategic marketing initiatives across POK Communications’ client portfolio and internal brand. This role oversees marketing planning, brand strategy, and campaign development for food, nutrition, and lifestyle clients, ensuring that messaging is aligned with client goals and audience needs. Day-to-day responsibilities include directing market research, shaping integrated marketing and communications plans, and collaborating with clients on positioning, storytelling, and content across digital, social, and traditional channels. The Vice President of Marketing will manage relationships with media and partners, guide public relations and thought leadership efforts, and measure performance to optimize campaigns. This role also involves mentoring team members, refining processes, and contributing to business development by identifying growth opportunities and supporting proposals and pitches.
Qualifications
Strategic marketing leadership skills, including Marketing Management and Marketing, with experience developing and executing integrated plans.
Expertise in Market Planning, including segmentation, positioning, and go-to-market strategy for consumer-facing brands.
Strong Market Research capabilities, including analyzing qualitative and quantitative data to inform decisions and measure results.
Public Relations skills, including media outreach, message development, reputation management, and stakeholder communication.
Proven experience in the food, beverage, nutrition, or lifestyle sectors, preferably working with both emerging and established brands.
Ability to lead remote teams, collaborate effectively with clients, and manage multiple projects and deadlines in a virtual environment.
Excellent written and verbal communication skills, with strengths in brand storytelling and cross-channel content direction.
Bachelor’s degree in Marketing, Communications, Business, or a related field; an advanced degree or specialized training in nutrition or consumer marketing is a plus.
Demonstrated track record of driving measurable marketing outcomes, such as brand awareness, engagement, and audience growth.

Work arrangement
Yes