VP of Product Marketing

VP of Product MarketingJob Overview
The VP of Product Marketing leads product marketing strategy, market positioning, go-to-market planning, and product adoption initiatives to support business growth and competitive differentiation. This role collaborates with product management, sales, marketing, and executive leadership to communicate product value, identify market opportunities, strengthen customer engagement, and align product marketing activities with organizational objectives.
Key Responsibilities
Product Marketing Strategy
Develop and execute product marketing strategies aligned with business priorities, product roadmaps, target audiences, and market opportunities.
Product Positioning and Messaging
Define product positioning, value propositions, and messaging frameworks that clearly communicate product benefits and establish competitive differentiation.
Go-to-Market Planning
Lead go-to-market strategies for new products, product enhancements, and market expansion initiatives, coordinating launch objectives, target segments, messaging, and execution plans.
Market Research and Competitive Analysis
Evaluate market trends, customer needs, competitor offerings, and industry developments to identify growth opportunities and inform product marketing decisions.
Customer Insights and Segmentation
Partner with research and analytics teams to understand customer behavior, define target segments, and refine marketing strategies based on customer needs and market demand.
Product Adoption and Market Growth
Develop initiatives to increase product awareness, adoption, engagement, and retention while identifying opportunities to expand market reach and commercial performance.
Cross-Functional Collaboration
Work closely with product management, sales, marketing, and business development teams to align product capabilities, customer expectations, and marketing execution.
Marketing Performance and Team Leadership
Establish product marketing performance metrics, assess launch and campaign effectiveness, communicate results to executive leadership, and develop high-performing marketing teams.
QualificationsEducation Background
Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or another relevant advanced degree preferred.
Professional certifications in product marketing, marketing strategy, or market research are an advantage.
Work Experience
12+ years of progressive experience in product marketing, marketing strategy, go-to-market planning, or related fields.
5+ years of experience leading product marketing teams, marketing functions, or cross-functional initiatives.
Proven experience developing product positioning, value propositions, launch strategies, and integrated go-to-market plans.
Strong understanding of market research, customer segmentation, competitive intelligence, and product lifecycle marketing.
Demonstrated ability to translate market insights into actionable marketing initiatives and measurable business outcomes.
Experience in financial services, investment management, trading platforms, or technology-driven businesses is an advantage.
Core Competencies
Product Marketing Strategy
Product Positioning and Messaging
Go-to-Market Strategy
Product Launch Management
Market Research and Competitive Intelligence
Customer Insights and Segmentation
Product Adoption and Growth
Product Lifecycle Marketing
Marketing Performance Analysis
Cross-Functional Strategic Alignment
Strategic Communication
Data-Driven Decision-Making
Team Leadership and Development
Market Expansion and Business Growth
Executive Stakeholder Management

Work arrangement
Yes