Performance Marketing Specialist

Experience Required: 3 to 5 Years
Location: Mumbai | Work from Office
Job Type: Full-Time
ABOUT THE COMPANY
UNV Digital is a growth-focused digital marketing agency. We have been in the industry for 10+ years of experience and help brands improve their online presence, generate qualified leads, and achieve measurable business growth.
Our services include SEO, Performance Marketing, Social Media Marketing, Website Development, Content Creation, Video Production, AI Services, Brand Growth Consulting, etc.
ABOUT THE ROLE
We are looking for a Performance Marketing Specialist with 3-5 years of hands-on experience in planning, executing, optimizing, and scaling paid advertising campaigns.
The ideal candidate should be highly proficient in Google Ads and Meta Ads, Analytical tools including but not limited to SEMrush, Ahrefs, and Google Analytics; have a strong understanding of performance metrics; and be comfortable taking ownership of campaigns from strategy to reporting. Campaign experience for Amazon and Flipkart will be an added advantage. Candidates with experience in competitive D2C campaigns will be highly preferred.
KEY RESPONSIBILITIES
Plan, launch, manage, and optimize performance marketing campaigns across Google Ads and Meta Ads.
Manage campaigns across Search, Display, YouTube, Performance Max, Meta Lead Ads, Conversion campaigns, and other relevant formats.
Conduct keyword research, audience research, competitor analysis, and campaign planning.
Monitor campaign performance and optimize budgets, bids, targeting, creatives, keywords, and audiences to improve results.
Track and analyze key metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, CPM, conversion rate, and revenue.
Develop strategies to improve lead quality, conversions, and overall campaign efficiency.
Work closely with the creative and content teams to develop performance-focused ad creatives and messaging.
Set up and monitor conversion tracking, pixels, events, and campaign attribution.
Prepare regular performance reports with clear insights, learnings, and actionable recommendations.
Identify campaign trends, issues, and growth opportunities and take timely corrective action.
Conduct A/B testing across audiences, creatives, landing pages, ad copies, and campaign structures.
Manage and optimize advertising budgets based on campaign performance and business objectives.
Stay updated with changes in Google Ads, Meta Ads, tracking technologies, and paid media best practices.
REQUIREMENTS
3-5 years of hands-on experience in Performance Marketing.
Very strong proficiency in Google Ads and Meta Ads.
Strong understanding of lead generation, e-commerce, conversion, and remarketing campaigns.
Good knowledge of campaign tracking, pixels, events, UTM parameters, and conversion attribution.
Strong analytical and data interpretation skills.
Ability to understand performance data and turn it into actionable strategies.
Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
Strong Excel/Google Sheets skills for campaign analysis and reporting.
Good communication and presentation skills.
Ability to independently manage multiple campaigns and priorities.
WHAT WE ARE LOOKING FOR
Someone who thinks beyond “running ads” and understands the business impact of campaigns.
A data-driven marketer who can identify why a campaign is or isn't performing and take action accordingly.
Someone comfortable working with budgets, targets, deadlines, and performance goals.
Strong ownership, attention to detail, and a continuous testing mindset.
PREFERRED QUALIFICATIONS
A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred but not mandatory for candidates with strong hands-on experience and proven campaign results.
WHY JOIN US?
Work on diverse brands and performance marketing campaigns.
Get exposure to different industries, audiences, and business models.
Opportunity to take ownership of campaigns and contribute to strategy.
Work closely with creative, content, SEO, and marketing teams.
Growth-oriented and performance-driven work environment.
If you’ve ever looked at campaign data and thought
“I KNOW EXACTLY WHAT WE SHOULD TEST NEXT”
We want to hear from you!!!

Work arrangement
No