Field Marketing Director

About the Opportunity
The Field Marketing Director is responsible for defining, developing, and overseeing the execution of a comprehensive regional Go-To-Market strategy to support the sales team in achieving short- and long-term sales revenue targets and overall territory goals. This includes leading the development and execution of regionalized campaign plans, strategic and tactical adoption plans, multi-channel promotional strategies, territory-specific messaging and positioning, marketing collateral, events, conferences, and sponsorships.
This is a full-time position based in the United States.
Key Responsibilities
Collaborate with sales leadership to develop and maintain a regional knowledge base covering the needs, gaps, obstacles, and opportunities across the territory.
Partner with sales leadership to develop and deliver regional sales events and meetings.
Build and foster strong relationships with sales and marketing leaders, account executives, and per diem contributors across the region, maintaining frequent communication to address needs, resolve gaps, and optimize resource allocation.
Lead and manage marketing strategy and activities for each stage of current and upcoming state adoptions, including market research, adoption-related messaging and collateral development, advanced pre-work, state submission processes, sampling, district evaluation and review processes, piloting, and selling.
Partner with product marketing to inform national messaging and marketing activities by providing ongoing field insights.
Oversee the creation of responses to district questionnaires and rubrics across products.
Lead regional marketing strategies and tactics designed to support sales with prospecting, lead generation, pipeline building, and opportunity advancement.
Maintain an active understanding of regional nuances, requirements, and developments, including adoptions, RFPs, and policy changes.
Required Qualifications
Bachelor’s degree.
5+ years of professional sales experience within the education publishing industry.
5+ years of professional marketing experience within the education publishing industry.
5+ years of professional experience and proven success in managing complex projects, supported by excellent project management skills.
Experience developing and executing campaigns that drive sales.
Experience with prospecting, lead generation, pipeline building, and closing opportunities.
Experience writing RFP and rubric responses.
Experience writing marketing copy, informing and influencing design, managing print production, coordinating print and digital marketing activities, and managing events.
Experience collaborating with product development, product management, and marketing services teams, including project managers, designers, and digital marketers.
Intermediate to advanced proficiency with Google Suite, Microsoft Office, Google Analytics, marketing automation platforms (such as HubSpot or Pardot), WordPress, Adobe, Zoom, and Slack.
Exceptional written and verbal communication skills.
Exceptional interpersonal skills.
Exceptional leadership skills with people management experience.
Ability to travel 15% to 20% of the time.
Preferred Qualifications
Highly motivated self-starter with a strong work ethic and drive.
Ability to operate effectively and calmly while maintaining a sense of urgency within a fast-paced, deadline-driven environment.
Ability to think strategically and analytically.
Ability to remain agile and pivot directions quickly and efficiently.
Ability to think creatively and solve unusual challenges in innovative ways.
Employment Requirements and Notices
The hiring organization is an Equal Opportunity Employer. Employment decisions are based on qualifications and merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic.
Reasonable accommodations are available for qualified individuals with disabilities, including disabled veterans, throughout the application and hiring process.
Selected candidates will be required to complete a background check. As required by state and local laws and district policies, candidates may also be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, including fingerprinting.
The hiring organization participates in E-Verify.

Work arrangement
Yes