Vice President Marketing

Role Description The Vice President Marketing at Humain*Formation is a full-time remote role responsible for leading the overall marketing vision, strategy, and execution across the organization. This role oversees brand positioning, go-to-market plans, and integrated campaigns to drive growth, engagement, and long-term customer relationships. Day-to-day responsibilities include developing and refining marketing plans, guiding market research and analysis, managing cross-functional initiatives with sales and product teams, and ensuring consistent messaging across all channels. The Vice President Marketing will lead and mentor the marketing team, manage key agency and partner relationships, and monitor performance metrics to optimize marketing investments. This role also collaborates with senior leadership on strategic decisions, budget planning, and communications that support the organization’s mission and business objectives.
Qualifications
Demonstrated expertise in Marketing Management and Marketing, with a track record of driving measurable growth and brand impact.
Strong skills in Market Planning and Market Research to design data-driven strategies and understand customer and competitive landscapes.
Experience in Public Relations, including media outreach, reputation management, and executive communications.
Proven leadership experience managing and developing diverse, high-performing marketing teams.
Ability to create and execute integrated marketing plans across digital, content, events, and partner channels.
Advanced analytical skills and familiarity with marketing analytics tools to interpret data and optimize campaigns.
Excellent written and verbal communication skills, with the ability to present complex information clearly to various stakeholders.
Comfort working in a remote environment, with strong organizational skills and self-direction.
Experience collaborating with sales, product, and operations to align marketing initiatives with business goals.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or MBA is a plus.

Work arrangement
Yes