Social Media & SEM Specialist

Supports Regulatory Compliance in managing corporate social channels, executing paid advertising campaigns, and driving engagement aligned with RELX brand standards.
Key Responsibilities:
Develop, implement, and manage social media strategies across [platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, etc.].
Create, curate, and schedule compelling content (copy, visuals, video) aligned with brand voice and campaigns.
Monitor, respond to, and engage with audiences to foster community and brand loyalty.
Stay current with social media trends, platform updates, and best practices; propose innovative ideas and experiments.
Manage social media calendars, stay within brand guidelines, and ensure timely content delivery.
Plan, build, and execute paid social campaigns (ad copy, targeting, budgets, A/B testing) and optimize for performance.
Manage campaign budgets, bidding strategies, and audience targeting
Track, analyze, and report on KPIs (reach, engagement, clicks, conversions, follower growth, ROI) with actionable insights.
Monitor and improve Quality Score, CTR, CPA, and ROAS
Implement and optimize remarketing and audience segmentation strategies
Identify opportunities to scale high performing campaigns
Troubleshoot campaign performance issues proactively
Work in conjunction w/ Digital Team to manage SEM campaigns driving web traffic.
Collaborate with designers and creators to produce high-quality assets (graphics, short videos, stories, reels, carousels).
Support social listening and competitive analysis to inform strategy.
Coordinate with PR, customer service, and product teams for crisis management and timely responses.
Monitor compliance with platform policies and legal considerations (disclosures, copyright).
Analytics, Tracking, and Reporting:
Implement and maintain accurate conversion tracking using Google Tag Manager
Analyse performance using GA4, Google Ads, and Search Console
Build clear, client ready performance reports and dashboards
Provide insights and recommendations based on data trends
Monitor conversion funnels and recommend CRO improvements
Forecast traffic, leads, and paid media performance where required
Required Qualifications:
Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience).
2–4 years of hands-on social media marketing experience.
Demonstrated success managing social accounts and campaigns across multiple platforms.
Experience in B2C and/or B2B brands.
Knowledge of SEO, SEM, and content marketing integration.
Familiarity with paid social advertising (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) and A/B testing.
Strong written and visual storytelling skills with a keen eye for detail.
Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Sprinklr, Buffer; Google Analytics is a plus).
Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategy.
Excellent time management, organization, and ability to manage multiple projects simultaneously.
Strong interpersonal and collaborative skills.
Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
Preferred Qualifications:
• Multilingual abilities or experience targeting diverse audiences.







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