Media Manager (TV & Digital)

Integrated Media Strategy & Planning
Lead end-to-end media planning and allocation across linear television (GEC, regional, FTA etc) and Paid media digital platforms (Mobile, CTV, FAST, Rich Media, Programmatic video etc.)
Handing Integrated mass-reach TV campaigns and targeted digital marketing
Should be an execution first person having hands on experience of handling/implementation of media campaigns directly.
2. TV & Video Investment Management
Oversee large-scale television budget pacing, spot buying, and annual framework deals with major broadcasting networks (e.g., Star, Zee, Sony, Network18).
Monitor TV campaign delivery metrics, ensuring optimal target rating points (TRPs), cost per rating point (CPRP) efficiencies, and effective frequency.
Evaluate regional customization and language-specific channel mixes tailored to diverse Indian consumer demographics.
3. Digital & Programmatic Execution
Drive digital media operations spanning Connected TV (CTV), online video (OLV), programmatic display, paid search, and social media ad platforms (Meta, Google Marketing Platform, Amazon Ads). [1, 3, 4]
Implement robust brand safety, viewability, and verification standards across all digital deployments. [1]
Partner with e-commerce and quick-commerce teams (Amazon, Blinkit, Instamart) to integrate retail media networks into the core digital media strategy.
4. Agency & Stakeholder Management
Direct and review external media planning, buying agency partners to maintain high campaign execution velocity and creative asset adaptation.
Collaborate cross-functionally with brand managers, finance, MIS teams for quick execution.
Manage multi-crore media budgets, tracking monthly reports, billing, MIS
Required Qualifications & Skills
Education & Experience
Education: Full-time MBA in Marketing or a Post-Graduate Diploma in Mass Communication/Advertising.
Experience: 6–10 years of hands-on media experience,
Technical & Functional Competencies
Deep command over Indian media measurement systems (BARC data for television metrics) and digital analytics tools (Google Analytics, comScore).
First-hand experience working with Demand-Side Platforms (DSPs), Ad Servers
Good experience in data analytics
Soft Skills
Strong negotiation skills for handling media vendors and agency partners.
Analytical and data-driven mindset capable of simplifying complex data sets into business recommendations.

Work arrangement
No