Funnel Copywriter

✍️ Funnel Copywriter IEFC022
Own the copy. Fuel the testing engine. Write native funnels that convert.
Words from the CEO: BRD Holding Team, Growth, and Culture
Job Snapshot
Native advertising wins or loses on the strength of its copy.
We’re hiring a Funnel Copywriter to create high-quality copy for pre-landers, landing pages, headlines, advertorials, ad copy, and scripts specifically designed for native traffic.
This isn’t generic direct-response copy, recycled channel content, or AI-generated filler. You’ll own the writing that powers our testing engine and ensure the Head of Native always has launch-ready copy without unnecessary delays or rewrites.
About the Company
We’re a fast-growing pet eCommerce brand focused on creating products that improve the lives of pets and the people who love them.
Our growth is driven by direct-response marketing, rapid testing, and continuous optimization. Native advertising plays an important role in our customer acquisition strategy.
We’re building a team of people who take ownership, move quickly, care about quality, and understand that performance matters.
If you enjoy testing ideas, learning from results, and continuously improving your work, you’ll fit well here.
The Role
Your job is to transform strategic testing ideas into high-converting native copy so we can launch more tests, learn faster, and identify winning funnels.
You won’t be responsible for deciding the acquisition strategy or choosing which angles to test. The Head of Native provides strategic direction. Your responsibility is to execute exceptional copy that’s ready to launch.
You’re creating the conversion engine behind our native campaigns.
Responsibilities
You’ll be accountable for:
Writing high-converting native pre-landers and advertorials
Producing headlines, ad copy, and scripts aligned with each funnel and testing angle
Delivering copy quickly enough to keep the testing calendar fully supplied
Iterating existing funnels using performance feedback
Maintaining an organized library of copy assets, winning structures, and campaign learnings
Following brand standards, platform policies, and compliance requirements without sacrificing persuasive power
Communicating progress proactively and flagging blockers before they affect launch timelines
This is ownership of copy quality, not simply completing writing assignments.
What Success Looks Like
You’re succeeding when:
Copy is consistently delivered before launch deadlines
The Head of Native rarely needs to make major edits
Funnels feel natural and editorial rather than obviously promotional
The testing pipeline isn’t delayed because copy isn’t ready
Winning structures and learnings are documented and reused
Your copy generates useful testing signals and contributes to successful campaigns
Required Experience
Seniority: Mid-Level
This role requires strong execution, judgment, and consistency. It does not require ownership of the overall acquisition strategy.
You should have:
Experience writing direct-response copy with measurable performance outcomes
Strong long-form copywriting skills, particularly advertorials, sales pages, or editorial-style content
Ability to adapt writing based on customer awareness and buying psychology
Excellent understanding of pacing, structure, and belief-building
Strong organizational skills and ability to manage multiple projects
Ability to work independently from clear strategic direction
Comfort using performance feedback to improve your work
Native advertising experience is highly preferred, but exceptional direct-response copywriters willing to specialize are encouraged to apply.
Tools & Environment
You’ll regularly work with:
Notion or similar documentation tools
Google Docs
AI writing tools where appropriate
Native advertising platforms and performance data
Internal copy libraries and testing documentation
Specific tools matter less than your ability to consistently produce exceptional copy.
Work Environment
Remote-first
Fast-moving testing culture
High ownership and accountability
Performance-driven
Low bureaucracy
Clear expectations
Continuous iteration and learning
Opportunities for growth
If something can be improved, you’re expected to improve it.
Compensation & Benefits
$2,000–$3,000/month, based on experience and skill
Performance-based growth opportunities
Work alongside experienced direct-response marketers
Continuous exposure to high-volume testing and copy optimization
Full details will be discussed during the hiring process.
Hiring Process
Application → Initial Interview → Copywriting Assessment → Final Interview → Offer
We value speed, clarity, and respect for your time throughout the process.
Who Thrives Here
You’ll thrive if you:
Love writing persuasive copy that produces measurable results
Enjoy improving your craft through testing and feedback
Balance quality with execution speed
Take ownership of outcomes, not just deliverables
Study winning copy and identify patterns
Proactively research trends and new conversion methods
Communicate without needing constant reminders
Get excited when your writing directly impacts business growth
Who Will Struggle
This role may not be a fit if you:
Prefer brand or creative copy without performance accountability
Need constant direction or supervision
Miss deadlines or struggle with execution speed
Resist feedback or performance-based iteration
Write the same way regardless of traffic source or customer mindset
Focus on completing assignments rather than improving results
Application CTA
If you’re excited to write copy that directly drives customer acquisition, powers rapid testing, and creates measurable business impact:
👉 Apply here: https://forms.gle/VDPtPU3Eu8LoujoV6
We’re not hiring someone to simply fill pages.
We’re hiring the writer behind our next winning native campaign.
Due to the volume of applications received, only shortlisted candidates will be contacted.

Work arrangement
Yes