Advertising & Monetization Lead

Title: Advertising Platform & Monetization Lead
Experience: 4+ Yrs
Location: Visakhapatnam (Work from Office)
Key responsibilities
Create the advertising strategy, business model and implementation roadmap.
Set up the complete AdTech ecosystem for mobile and web.
Integrate Google Ad Manager, AdMob/GMA SDK, Google Publisher Tag, mediation, SSPs, DSPs, exchanges and programmatic demand.
Establish direct advertising, programmatic backfill, sponsored content, promoted Marketplace listings and creator monetization.
Define ad inventory, formats, placements, targeting, rate cards, frequency caps and revenue models.
Build advertiser and agency partnerships globally.
Establish advertiser onboarding, campaign operations, creative approval, measurement, billing and reconciliation.
Implement privacy, consent, brand-safety and advertising-fraud controls.
Track and improve revenue, fill rate, eCPM, viewability, CTR, conversion, ROAS and advertiser retention.
Recruit and lead the advertising and monetization team in Visakhapatnam.
Must-have experience
Demonstrated hands-on experience building an advertising or publisher-monetization platform from scratch.
Strong knowledge of Google Ad Manager, AdMob, programmatic advertising, DSPs, SSPs, mediation, auctions and direct campaigns.
Experience integrating advertising into mobile applications and responsive web platforms.
Understanding of CPM, CPC, CPL, CPA, CPV, sponsorship and sponsored-commerce models.
Experience with ad operations, campaign optimization, attribution, fraud prevention and revenue reconciliation.
Working knowledge of consent management, GDPR, Apple ATT and global advertising privacy requirements.
Ability to work directly with product, engineering, data, security, finance, sales and executive teams.
Interested can share their resume to careers@onliestworld.com

Work arrangement
No