Performance Marketing Executive (1-2 Years)

Job Description: Performance Marketing Executive (Meta & Google Ads)
Company Name: VAMA (Virtual Astrology & Mandir App)
Location: Gurugram, (Work From Office)
Experience Required: 1–2 Years
Employment Type: Full-time
About VAMA
VAMA (Virtual Astrology & Mandir App) is India’s premier spiritual tech platform. We offer online puja bookings, digital chadhava, live consultations with top astrologers, and temple-blessed prasad delivery to millions of users across India. We are looking for a data-driven, agile Performance Marketing Executive to scale our user acquisition (App Installs) and performance campaigns across Meta Ads and Google Ads.
Job Overview
As a Performance Marketing Executive at VAMA, you will manage, execute, and optimize paid acquisition campaigns across Meta (Facebook & Instagram) and Google Ads (App Campaigns/UAC, Search, Display, & YouTube). Your primary goal will be driving scalable App Installs, high-intent user registrations, and first-time transactions (Astrology consults and Puja bookings) at an optimal CAC and ROAS.
Key Responsibilities
Campaign Execution & Optimization:
Plan, launch, and manage performance campaigns across Meta Ads Manager and Google Ads Manager with a focus on Mobile App Installs (CPI) and In-App Conversions (CPA).
Continuously optimize bids, budgets, targeting, placements, and audiences to meet ROAS, CAC, and LTV metrics.
Creative Strategy & A/B Testing:
Brainstorm cultural, seasonal, and event-based creative hooks (video ads, statics, UGC) tailored for India’s faith & wellness audience.
Run regular creative A/B tests to improve CTR, conversion rates, and App Store/Play Store landing page conversion rates (ASO alignment).
Data Analysis & Tracking:
Monitor daily spend, CAC, ROAS, and conversion funnel metrics using tools like MMPs (AppsFlyer / Adjust / Branch), Meta Events Manager, and Google Analytics (GA4/Firebase).
Generate weekly performance reports and actionable insights for marketing leadership.
Audience Targeting & Funnel Management:
Build and iterate on custom audiences, lookalikes, and retargeting segments based on user in-app actions (e.g., app installed vs. astrology consult booked vs. puja ordered).
Key Requirements
Experience: 1 to 2 years of hands-on experience in managing paid campaigns on Meta Ads Manager and Google Ads.
App Marketing Focus: Direct experience running App Install Campaigns (Meta Advantage+ App Campaigns & Google UAC) is required.
Tools & Analytics: Familiarity with MMPs (AppsFlyer/Branch/Adjust), Google Analytics 4 (GA4), Firebase, and Meta Pixel/Conversion API tracking.
Data-Driven Mindset: Strong analytical ability to read raw dashboard numbers, identify bottlenecks in the marketing funnel, and pivot quickly.
Cultural Context: Understanding of Indian consumer behavior, cultural/festival trends, and local messaging nuances.
Budget Management: Experience tracking daily spending limits and budget allocation to prevent overspend.
Preferred Qualifications
Prior experience in D2C, Consumer Tech, Astro-Tech, or Gaming apps.
Understanding of vernacular content marketing for Tier 2/3 Indian audiences.
Why Join VAMA?
High Growth Environment: Be part of a fast-growing startup revolutionizing India's spiritual-tech landscape.
Ownership: Direct ownership of performance budgets and freedom to experiment with new creative concepts.
Impact: Work on products that touch the daily lives and spiritual routines of millions of users.

Work arrangement
No