Manager Marketing

Company Description Amity University is India’s top-ranked non-profit private university, known for combining academic rigor with leadership development and strong teamwork skills. As part of the Amity Education Group, it has over two decades of academic excellence and holds an ‘A+’ Grade accreditation from the National Assessment and Accreditation Council (NAAC). Amity operates hi-tech campuses across major Indian cities and international locations including Dubai, London, Singapore, New York, California, China, and Romania. The university offers a wide range of career-focused undergraduate and postgraduate programs in fields such as engineering, management, commerce, hospitality, architecture, and interior design. Amity emphasizes industry-focused education, value-based leadership, and research-driven teaching, attracting talented faculty and students whose success in leading global organizations reflects the quality of its community.
Role Description The Manager Marketing role is a full-time, on-site position based in the Kolkata metropolitan area. The role involves planning, developing, and executing marketing strategies to promote Amity University’s programs, brand, and student recruitment initiatives. Day-to-day responsibilities include managing digital and traditional marketing campaigns, coordinating events and outreach activities, and collaborating with academic and admissions teams to align marketing efforts with institutional goals. The Manager Marketing will analyze market trends and campaign performance, prepare reports and dashboards, and recommend data-driven improvements. The role also includes managing external agencies or vendors, overseeing marketing content and collateral, and ensuring brand consistency across all communication channels.
Qualifications
Strong skills in marketing strategy development, campaign planning, and brand positioning.
Experience with digital marketing channels, including social media, SEO/SEM, email marketing, and online advertising.
Ability to conduct market research, analyze data, and generate insights for student recruitment and brand growth.
Proficiency in content development and review for brochures, websites, presentations, and promotional materials.
Experience in event planning, outreach programs, and relationship building with schools, colleges, and industry partners.
Excellent written and verbal communication skills, presentation abilities, and stakeholder management.
Strong organizational, project management, and time management skills, with the ability to handle multiple initiatives.
Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
Prior experience in education sector marketing or student recruitment is an advantage.
Demonstrated ability to work collaboratively in diverse teams and uphold inclusive, ethical, and student-centered values.

Work arrangement
No