Social Media Specialist (m/f/n)

Summary
Turn cybersecurity stories into content people actually want to watch.
What if your next job wasn’t just about managing social media – but about finding the story behind what’s happening in the world of cybersecurity and turning it into content people want to read, watch and share?
We’re looking for a Social Media & Content Specialist in Denmark to help bring ESET’s cybersecurity expertise closer to local audiences.
Job description
You’ll work closely with our experts, journalists and local spokespersons – turning complex topics and expert conversations into engaging stories, videos and social content.
One day, you might sit down with an ESET expert for 10 minutes and turn that conversation into a press story. The next, you could be behind the camera filming a short video, editing it and getting it ready for YouTube, Instagram, Facebook or LinkedIn.
You don’t need to be a cybersecurity expert or have a specific degree. What matters is that you know how content works, you’re curious, creative and hands-on – and you genuinely enjoy creating things from idea to final post.
If you’ve already experimented with your own videos, social channels or other content projects, even better. This could be a chance to turn something you love doing into your career – while helping one of the world’s leading cybersecurity companies have a stronger local voice in Nordics.
FUNCTIONAL RESPONSIBILITIES AND DUTIES
Ensure a unified brand voice, while fostering an active social media community.
Adapt and translate global social media posts and PR content for local markets.
Work with external agencies to create content, providing necessary information and materials to achieve PR objectives.
Define target audiences for each social media channel in collaboration with other teams.
Implement global social media strategies locally, and develop weekly content calendars for B2B and B2C audiences in cooperation with marketing teams.
Establish social media activity plans.
Create and publish original written and audio-visual content across all relevant social media and content platforms.
Manage community interactions by monitoring comments, responding to simple inquiries, and directing complex questions to ESET Support.
Engage with the online community by developing content and storytelling activities to activate friends, fans, and followers on ESET’s social platforms.
Conduct monthly monitoring of brand mentions, hashtags, keywords, and searches using digital analytics and media tracking tools, and document social media activities.
Analyze marketing data, adjust strategies accordingly, and report results to senior management.
Oversee communication with influencers and bloggers as part of ESET’s outreach efforts.
Collaborate in creating storyboards for audio and video productions.
Design and execute social media campaigns with researched content, appropriate hashtags, and imagery to enhance social engagement and online presence.
Apply SEO techniques to all written content to boost engagement and web visibility.
REQUIREMENTS
Experience:
Years of work experience: 2
Cybersecurity experience is a plus
Knowledge:
Experience in copy and content writing
Experience of proof reading
Experience in social media management monitoring
Experience in working with external agencies
Understanding of cybersecurity
Ability to digest and interpret technical material
Well-developed interpersonal and organizational skills
MS Office: advanced
Language:
English: C1
Fluently in Danish, written and verbal
Communication:
Excellent oral and written communication skills
Personal characteristics:
Attention to detail
Primary location
Copenhagen
Additional locations
Time type
Full time