Brand Marketing Specialist

Brand Marketing Specialist
Location: Bengaluru | Work from Office
Experience: 3+ years
Employment Type: Full-time
About Convin
Convin is building AI that turns customer conversations into measurable business outcomes. Founded by IIT Delhi alumni, Convin develops proprietary AI products that help B2C businesses engage customers across phone calls, WhatsApp, SMS, and website voice widgets. Convin’s AI products understand customer intent and determine the right channel, timing, message, and next action for every interaction.
Convin helps businesses turn customer interest into qualified leads, booked appointments, renewals, and completed payments. Convin is building for two demanding B2C markets, India and the United States. In India, we serve leading EdTech, retail, and BFSI businesses. In the United States, we help home service businesses turn more inquiries into booked jobs.
At Convin, every team contributes to solving real business problems. Whether you are building our products, taking them to market, growing customer relationships, or strengthening the organization behind them, your work will directly influence Convin’s growth and customer outcomes.
As Convin scales, you will have the opportunity to take ownership, work across India and US markets, and help shape the products, teams, and systems behind our growth. Convin is trusted by leading brands including Physics Wallah, SBI Life, Shaadi.com, Bajaj, Niva Bupa, Aditya Birla & RBL.
Highlights:
Raised $6.5 million in Series A funding in 2024
Ranked No. 6 on LinkedIn’s Top Startups 2025 list in India
Ranked the 19th Best Software Company in India by G2
About the Role
We are looking for a creative, strategic, and execution-oriented Brand Marketing Specialist to strengthen Convin’s brand presence across India and the US.
You will own initiatives that shape how Convin is perceived in the market, build awareness among target audiences, strengthen brand credibility, and establish Convin as a recognizable voice in AI, Customer Experience, Contact Center Technology, and B2B SaaS.
The role will combine brand strategy, storytelling, integrated campaigns, industry events, partnerships, digital presence, and thought leadership. You will work closely with leadership, Sales, Product, Customer Success, and external partners to develop compelling brand narratives and execute initiatives that create measurable business impact.
We are looking for someone who can take an idea from concept to execution, build memorable brand experiences, and connect brand-building efforts with audience engagement, market visibility, and business growth.
What You'll Own
1. Brand Strategy & Positioning
Develop and execute brand marketing strategies aligned with Convin’s business objectives and target markets.
Strengthen Convin’s brand positioning, messaging, identity, and differentiation in the AI and B2B SaaS ecosystem.
Build a consistent brand narrative across customer segments, industries, channels, and markets.
Translate Convin’s technology, customer outcomes, and business value into compelling brand stories.
Identify opportunities to improve brand awareness, credibility, recall, and differentiation.
Maintain consistency in brand messaging and visual identity across marketing materials, campaigns, events, and customer touchpoints.
Work with leadership to communicate Convin’s vision, milestones, innovation, and market impact.
2. Integrated Brand Campaigns
Plan and execute integrated brand campaigns across digital, social, email, events, partnerships, and other relevant channels.
Develop campaign concepts, messaging, creative briefs, and execution plans aligned with brand objectives.
Collaborate with internal teams and external agencies, designers, and content partners to deliver high-quality campaigns.
Build campaigns around company milestones, product innovations, customer outcomes, industry trends, and key business initiatives.
Identify relevant moments, conversations, and platforms where Convin can strengthen its visibility.
Track campaign reach, engagement, audience growth, brand visibility, and other relevant performance metrics.
Experiment with new campaign formats and distribution channels to improve brand engagement.
3. Events, Conferences & Industry Presence
Own the planning and execution of industry conferences, trade shows, roundtables, executive forums, webinars, and customer events.
Identify relevant events across AI, SaaS, Customer Experience, Contact Centers, BFSI, Retail, and EdTech.
Develop event concepts and brand experiences that strengthen Convin’s market presence.
Coordinate event participation, sponsorships, speaker opportunities, presentations, booth experiences, branded collateral, and product showcases.
Work with Sales and leadership to identify relevant audiences, customers, prospects, and industry stakeholders.
Plan pre-event, on-ground, and post-event activities to maximize visibility, engagement, and business opportunities.
Measure event performance through attendance, engagement, meetings, brand exposure, and pipeline contribution.
4. Brand Storytelling & Thought Leadership
Build compelling narratives around Convin’s vision, technology, customer impact, and industry expertise.
Collaborate with leadership and subject matter experts to develop thought leadership initiatives.
Drive brand storytelling through LinkedIn, blogs, newsletters, interviews, customer stories, industry publications, and other relevant formats.
Develop content themes and campaigns that establish Convin’s credibility in AI-powered customer conversations and customer experience technology.
Identify opportunities for media coverage, industry recognition, awards, speaking engagements, and expert commentary.
Build customer-led narratives, case studies, and success stories that demonstrate real business outcomes.
Explore founder-led content and executive visibility initiatives to strengthen Convin’s brand authority.
5. Digital Brand Presence & Social Media
Strengthen Convin’s digital brand presence across LinkedIn, the company website, newsletters, and other relevant platforms.
Work with internal content and design teams to ensure consistent brand communication across channels.
Plan brand-focused social media campaigns, creative assets, and content calendars.
Collaborate on website messaging, brand pages, company announcements, and visual storytelling.
Monitor audience engagement, brand mentions, content performance, and industry conversations.
Identify opportunities to improve brand discoverability through SEO, industry platforms, communities, and emerging AI-driven discovery channels.
Ensure that all brand communication reflects Convin’s positioning, tone, and visual identity.
6. Partnerships & Community Marketing
Identify strategic partnerships, industry associations, communities, and platforms that can increase Convin’s brand visibility.
Build relationships with event organizers, industry influencers, media platforms, and relevant ecosystem partners.
Explore co-marketing opportunities, joint webinars, partner campaigns, and industry collaborations.
Identify opportunities to position Convin alongside relevant technology and business communities.
Coordinate partnership initiatives from planning and execution to performance measurement.
7. Brand Research & Performance Measurement
Research competitor brands, market positioning, industry trends, and emerging brand-building opportunities.
Track competitor campaigns, event participation, messaging, digital presence, and thought leadership.
Gather insights from customers, Sales, Customer Success, leadership, and industry stakeholders.
Establish and monitor relevant brand marketing metrics, including reach, engagement, audience growth, share of voice, media mentions, and event visibility.
Evaluate the effectiveness of campaigns and brand initiatives and recommend improvements.
Connect brand marketing activities with relevant business outcomes, including qualified engagement, target-account awareness, and pipeline influence.
Maintain campaign calendars, budgets, performance reports, and execution plans.
8. AI, Creativity & Marketing Innovation
Use AI tools to improve research, ideation, content development, campaign planning, and performance analysis.
Experiment with new creative formats, campaign concepts, and marketing workflows.
Identify opportunities to improve the speed, quality, and efficiency of brand marketing execution.
Stay informed about emerging trends in AI, marketing, digital storytelling, and audience engagement.
Use automation and data insights to make brand initiatives more efficient and measurable.
What We're Looking For
3+ years of experience in Brand Marketing, Integrated Marketing, Corporate Marketing, or a related function.
Demonstrated experience planning and executing brand campaigns, events, or inte

Work arrangement
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