Copywriter

Job Title: Copywriter
Company: Savvytree
Location: Delhi ( Onsite )
Experience: 1-3 years
Apply Via : https://forms.gle/CDmP2KEaUUQ5CrdRA
About Savvytree:
Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.
From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:
- Titan World
- Helios Watch Store
- IFFCO Urban Gardens
- Zandu Care
- Yamaha Music
to create meaningful content and achieve measurable results.
Key Responsibilities:
Multi-Format Copywriting:
Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
Creative Collaboration:
Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.
Digital Activation & AV Scripts:
Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.
Content Calendar Development:
Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.
Copy Ownership:
Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.
Social Media Strategy & Calendar
Lead the development of innovative and impactful social media strategies for multiple brands
Create monthly content calendars aligned with client objectives, events, and campaigns
Translate client briefs into actionable and inspiring creative direction
Ensure the strategic vision stays consistent across all content and campaign touchpoints
Content Planning & Collaboration
Plan, ideate, strategise and assist in executing engaging social media content across social media platforms
Collaborate with graphic designers, video editors, and copywriters to create content that resonates with audiences
Plan and manage monthly UGC and brand shoots, from concept and mood boards to execution
Ensure all content follows brand tone, messaging, and quality guidelines
Provide creative direction and strategic guidance to the internal team to ensure cohesive and impactful brand storytelling across social media
Assist in the execution and publishing of planned social media content, ensuring alignment with strategy, timelines, and platform best practices.
Strategic Messaging:
Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.
Cross-Functional Strategy & Client Management:
• Present strategic proposals and creative concepts effectively to clients
• Collaborate with internal teams to ensure campaigns align with strategic objectives and timelines
Trend Integration:
Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.
Brand Consistency:
Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.
Required Skills & Mindset:
* 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
* Strong grasp of direct response copywriting fundamentals, including:
* Stages of market awareness & sophistication
* How to build personas, angles, unique mechanisms
* Emotional and psychological triggers in buying behavior
* Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
* Proven experience in writing and ideating content buckets and campaign plans.
* Ability to write for both brand and performance goals balancing tone with targets.
* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

Work arrangement
No