Senior Marketing Associate

Team: Marketing & Growth - Dubai/ Abu Dhabi
Location: Gurugram, India
About Urban Company
Urban Company is a technology platform offering customers a variety of services at home.
Customers use our platform to book services such as beauty treatments, haircuts, massage
therapy, cleaning, plumbing, carpentry, appliance repair, painting, etc., all delivered in the
comfort of their home and at a time of their choosing. We promise our customers a
high-quality, standardized, and reliable service experience. To fulfill this promise, we work
closely with our hand-picked service partners, enabling them with technology, training,
products, tools, financing, insurance, and brand, helping them succeed and deliver on this
promise.
About the Marketing & Growth team,
The business of Urban Company was established in Q4 2018 and has witnessed
tremendous growth in the past ~6 years. It is the second largest business of Urban Company
after India and is currently in a hyper growth stage. The Marketing & Growth team of the
business is responsible for leading demand generation for the platform (and key business)
which involves driving new user acquisition and customer retention.
Key Responsibilities
Digital Marketing
● Manage and optimize performance marketing campaigns on platforms like Facebook
Ads and Google Ads.
● Analyze campaign performance data and draw actionable insights to improve results.
● Support the development and execution of Go-To-Market (GTM) strategies in
alignment with overall business objectives.
● Collaborate with cross-functional teams, including key stakeholders in the Dubai, to
ensure cohesive execution of marketing initiatives.
● Continuously monitor key performance indicators (KPIs) and recommend strategies
for improvement.
● Play an integral role in data-driven decision-making and provide regular
performance reports.
Qualification
● Experience: 1-2 years of experience in digital marketing; agency experience is a plus.
● Skills: Strong numerical aptitude, data-driven mindset, and analytical capabilities.

Work arrangement
No