Growth Manager, Activation & Habituation

About Our Client:
The organization operates in the digital payments and financial services industry, serving a large user base of 59 million monthly active customers. It addresses the challenge of customer activation and habit formation by focusing on creating meaningful and lasting user engagement within its platform, aiming to convert new users into habitual customers through innovative growth strategies.
About the Opportunity:
The GROWTH MANAGER, ACTIVATION & HABITUATION, is responsible for driving customer activation and retention by owning goals related to users' first meaningful interactions with the platform. This role blends growth and product responsibilities, requiring ownership of strategy, roadmaps, and experiments across various growth levers to optimize user engagement and habit formation. The position directly influences product development, marketing communications, and AI-driven automation to scale effective growth initiatives.
Responsibilities:
Own activation and habituation goals end-to-end, defining opportunities and delivering measurable impact.
Manage the roadmap and experiment backlog, prioritizing initiatives based on impact and effort.
Conduct rapid experiments on onboarding, upsell, notifications, referrals, churn prevention, and more.
Collaborate directly with Engineering, Machine Learning, and Design teams to implement product changes and communications.
Analyze funnels, identify friction points, interpret data, and iterate without reliance on analysts.
Advance AI-driven decisioning and automation within growth experiments.
Share learnings with the broader engagement marketing team to amplify impact.
Influence cross-functional strategies alongside Product, Analytics, Martech, Creative, and Brand teams.
Requirements:
Minimum 5 years in growth product, marketing, lifecycle marketing, CRM, growth strategy, business operations, or consumer-facing analytics in B2C tech.
Proven track record of owning growth goals end-to-end with measurable results.
Experience shaping product experiences and collaborating with engineers.
Ability to balance strategic planning with hands-on execution.
Strong data skills including opportunity sizing, impact modeling, funnel diagnosis, and data querying.
Extensive experimentation expertise.
Practical experience with CRM or marketing automation platforms.
Proficiency with AI tools for strategy, execution, and automation.
Clear and structured communication skills.
Nice to have:
Growth product management experience.
Experience with onboarding, activation, or referral programs.
Familiarity with regulated or trust-sensitive industries such as fintech or healthcare.
Knowledge of incentive mechanics and in-app personalization.
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes