Customer Marketing Manager

Key Responsibilities:
1. Customer Advocacy & Community
• Develop and manage a robust Customer Advocacy Program (e.g., reference program, testimonials, online reviews).
• Identify, recruit and nurture customer advocates to participate in PR opportunities, events, webinars and sales reference calls.
• Manage and grow the Customer Advisory Board (CAB) or user community/forum to gather feedback, build relationships, and promote peer-to-peer engagement.
• Track and report on key advocacy metrics, including participation rates and reference utilization.
2. Social Proof Content & Communication
• Lead the production of high-impact customer success stories, video testimonials, written case studies, and quote assets for use across all channels.
• Manage and oversee all strategic customer communications, including the customer newsletter and other customer communication ensuring a consistent and engaging customer experience.
• Develop and execute customer spotlight programs (e.g., webinars, blog posts, community features) showcasing customer ROI and best practices.
3. Lead Generation with Customer Content
• Collaborate with the Digital team to strategically deploy customer content (case studies, testimonials, recorded webinars) as high-converting assets in top-of-funnel and mid-funnel campaigns.
• Develop targeted landing pages, ad copy, and email nurture tracks that feature customer success stories to drive Leads.
• Analyze content performance, identifying which customer stories are most effective at generating and accelerating new pipeline.
• Maintain an up-to-date content library, ensuring the Sales and Business Development teams are equipped with the latest and most relevant social proof to use in their outreach. Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in Marketing, with at least 3 years specifically managing Customer Advocacy, Testimonials, or Content Marketing, preferably in a B2B/SaaS environment.
• Proven experience identifying, interviewing, and producing compelling written and video customer stories.
• Experience deploying content within Digital campaigns and tracking conversion metrics.
• Excellent written and verbal communication skills, with a strong portfolio of produced content and communications.
• Proficiency with email/marketing automation tools and CRM systems (e.g., Salesforce).
• Experience with customer advocacy platforms or community management software is highly desirable. Ideal Candidate Profile:
• Exceptional Interviewer & Storyteller: Able to quickly build rapport with customers and translate success into compelling, lead-generating narratives.
• Analytical Marketer: Understands how to measure the ROI of content and optimize its use for lead conversion.
• Collaborative: A strong team player who can effectively partner with Marketing, Sales, Customer Success, and Product teams.
• Highly Organized: Capable of managing a content pipeline and multiple communications projects simultaneously.

Work arrangement
No