Manager Sales

The Opportunity:
As the Manager Key Account – Specialist Channel, BeNoNe, you will lead Mattel's commercial strategy and execution across Belgium, Netherlands and Nordics (BeNoNe) Specialist Channel, managing our customers and driving profitable growth across the markets.
Reporting to the Sr Director Specialist Channel Europe, you will lead the local commercial team, developing customer strategies, strengthening long-term partnerships, and ensuring excellent execution across the region.
Working closely with Finance, ORM, Supply Chain, Brand Marketing and Demand Planning you will translate regional commercial priorities into customer-specific growth plans while providing market insights that shape future strategies.
This role combines strategic customer leadership with strong people management, ensuring sustainable growth, operational excellence, and best-in-class customer relationships across the BeNoNe Specialist Channel.
What Your Impact Will Be:
- Lead the commercial performance and profitable growth of the Channel, with direct ownership of DreamLand and Intertoys strategic customers.
- Build and strengthen strategic customer partnerships by leading commercial negotiations, developing Joint Business Plans (JBPs), and identifying new opportunities.
- Develop and execute annual commercial plans, promotional calendars, pricing strategies, and sales forecasts in collaboration with Finance, ORM, Supply Chain and Marketing.
- Drive commercial excellence by optimizing trade investments, product assortment, availability, and in-store execution across the region.
- Lead, coach and develop the BeNoNe Specialist team, fostering a culture of accountability, collaboration, and continuous improvement.
- Partner cross-functionally to translate European commercial strategies into local customer success while influencing business decisions through market and customer insights.
- Identify emerging trends and competitive dynamics across the markets, providing recommendations that support category growth and long-term channel strategy.
What We’re Looking For:
Bachelor’s degree in business administration, Marketing, Economics, or a related field; Master's degree or MBA is a plus.
Minimum +8 years of experience in Key Account Management, Sales, or Customer Development, preferably within the Consumer Products, FMCG, or Toy industry.
Proven track record in leading strategic customer negotiations, managing complex retail accounts, and delivering profitable business growth.
Demonstrated people leadership experience, with the ability to coach, develop, and inspire high-performing teams.
Strong commercial acumen, analytical mindset, and experience using data to drive customer and business decisions.
Proficiency with commercial and analytics tools such as Salesforce, Circana, Anaplan, TPM, Tableau, and advanced Excel and PowerPoint.
Business-fluent English is required. Dutch and/or a Nordic language are considered an advantage. French is also beneficial.
Results-oriented, customer-focused, collaborative, and capable of thriving in a fast-paced, matrix, and international environment.

Employment type
Full-time

Work arrangement
No