Digital Product Marketing Executive (Content & Thought Leadership)

Digital Product Marketing Manager (Content & Thought Leadership)
Location: Goregaon, Mumbai
Experience: 4–5 Years in B2B Tech / SaaS / FinTech Marketing
Education: MBA from a Tier 1/2 Business School (Marketing preferred) or PG in Digital Marketing
Company: Intellect Design Arena
About Intellect Design Arena
Intellect Design Arena is a global leader in Financial Technology, revolutionizing the future of banking through AI-first platforms and solutions. We empower global financial institutions to transform their operations and deliver cutting-edge digital experiences.
Role Overview
Banking is being rewritten by AI, and we need a dynamic Digital Product Marketing Manager to write the story. Sitting at the intersection of strategy, product expertise, and compelling content creation, you will make Intellect the first name CIOs and CTOs think of when they think of AI-first banking.
You will own our content engine—translating complex product capabilities into sharp, high-impact stories, thought leadership, and digital commentary that senior banking decision-makers can't stop arguing with or forwarding.
Key Responsibilities
Own the Narrative: Position Intellect authentically as an "AI-first banking technology company" by turning products, platforms, and customer outcomes into narratives banking leaders care about.
Drive Strategic Industry Commentary: Track banking, AI, enterprise tech, and regulations like a hawk to publish sharp, opinionated commentary on what shifts mean for banks.
End-to-End Content Creation: Research, draft, edit, and ship high-value content across formats, including LinkedIn posts, blogs, white papers, case studies, video scripts, and executive interviews.
Build & Engage Senior Audience: Grow and engage a following of senior decision-makers (CIOs, CTOs, IT leaders) by using performance data to continuously refine content strategy.
Integrate Organic & Paid Performance: Collaborate with performance marketing to deploy content through targeted organic and paid digital levers for maximum visibility and demand generation.
Deep Product & SME Engagement: Partner closely with product specialists and SMEs to connect complex technical capabilities directly to business outcomes on a CIO’s desk.
AI-Powered Workflow: Leverage modern AI tools for research, ideation, drafting, repurposing, and optimization, while maintaining rigorous editorial judgment.
Qualifications & Skill Set
Education: MBA from a Tier 1 or Tier 2 business school (Marketing specialized preferred) or a Postgraduate qualification in Digital Marketing from a reputed institution.
Experience: Around 4–5 years of experience in B2B tech marketing, SaaS product marketing, or content/thought leadership roles.
Industry Domain: Solid understanding of financial technology (FinTech), banking software, enterprise software, or the ability to grasp complex tech domains quickly.
Content Expertise: Proven track record in B2B storytelling, executive thought leadership, case study development, white papers, and social media engagement (especially LinkedIn).
Modern Marketing Stack: Fluency with AI marketing tools, social listening, SEO, web analytics, and marketing automation platforms.
Mindset: Proactive ownership, strong editorial judgment, strategist's vision, researcher's curiosity, and a bias toward shipping impact over fluff.

Work arrangement
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