Director of Field Sales

Director of Field Sales
Are you a dynamic leader with a passion for driving sales growth, fostering meaningful partnerships, and coaching high-performing teams? At American First Finance (AFF), we’re on a mission to revolutionize how businesses connect with their customers. As our Director of Field Sales, you’ll play a pivotal role in executing our Merchant Growth Strategy, mentoring sales professionals, and building strong relationships with top regional merchants. This is your opportunity to make a significant impact in a high-energy, fast-paced environment where innovation, collaboration, and performance are celebrated. If you thrive in a role that combines strategic vision with hands-on leadership, we invite you to join us and elevate your career to new heights!
What makes an AFF Director of Field Sales:
Oversees the execution of the Merchant Growth Strategy and the ASR Playbook for the assigned regions.
Engages with Top Regional Merchants to achieve specific growth and profitability targets for each partnership.
3Plays a major part in the recruitment, training, and coaching of all sales personnel in collaboration with each RSD to ensure the ASR Playbook is executed throughout the assigned regions.
A “Player-Coach” that will travel 50-75% in the field monthly with Regional Sales Directors & Sales Team members facilitating merchant accountability discussions with the most challenging partnerships in each region.
Attending Regional Trade shows, Group Meetings and Presentations delivering a first-class customer experience that represents AFF’s Core Values.
Out-of-the-box thinking and ability to effectively overcome obstacles.
What we offer:
Industry-leading compensation with base salary and Uncapped Commissions!
Monthly Mileage and Cell Phone Reimbursement!
Paid Time Off and Benefits!
A high-growth organization with advancement opportunities!
Diverse, Collaborative, & Fun Work Environment!
Roles and Responsibilities:
Recruit, train, and develop Regional Sales Directors, Area Sales Representatives (ASR) & Field Support Specialists (FSS) in the assigned regions.
Ensures effective and efficient use of AFF’s Customer Relationship Management (CRM) tools for all regional sales personnel.
Consult business owners by listening to their needs and educating them on how American First Finance can help them capture additional customers and increase same store sales.
Create, foster, and grow relationships with existing clients by ensuring elevated levels of customer satisfaction.
Conduct Field observations with RSD, ASR and FSS Field Team members for the assigned regions.
Provide consistent support for each region in the launching and training of key merchants.
Coach all Sales Team Members to conduct effective business reviews throughout the region to develop meaningful partnerships with key account contacts by offering best practices that improve performance.
Evaluate and communicate key data analytics information with Region Sales Directors to ensure maximum sales strategy impact.
Collaborate and communicate with internal departments such as Marketing, Training, Merchant Care and Sales Operations on all needs, opportunities, and initiatives.
Optimal management of regional expense budgets and resources to ensure ROI