Live opening · Posted 1 day ago

Performance Creative Strategist for DTC Company (US-Based, Remote)

Paired · South Africa
Workable No
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At a glance

The key details from the original listing.

Posted 1 day ago
CompanyPaired
LocationSouth Africa
Work modeNo
SourceWorkable
ListedPosted 1 day ago

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About the role

Description supplied by the original job listing.

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Responsibilities
Build concept architecture: persona → angle → research → ad concepts
Research pain points/desires using ad databases
Produce ~50 concepts/month
Create direct response ad batches optimized for click & conversion (Meta/Instagram)
Attend weekly Monday 3PM CET team meeting
Requirements
Min. $50K in managed ad spend
Min. ~6–12 months as a creative strategist
Direct response / DTC paid media background (not just brand/aesthetic creative)
Health & wellness / supplement brand experience is a plus
Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
Performance-driven, not aesthetics-focused
Strong grasp of consumer psychology (pain points, desires, buying triggers)
Team-oriented, relaxed but accountable culture fit
Benefits
Salary $4,000-6,000/month
Fully remote
Flexible working hours but must be available on Monday meeting at 3 PM CET.

Work arrangement
No

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