Sr Media Buyer for US D2C Agency (Remote)

About Paired
Our Client
AI powered ecommerce agency. They have worked with 500+ DTC and ecommerce brands, managed $250M+ in media spend and delivered $2B+ in client revenue. They run paid social, paid search, email/SMS, CTV, TikTok Shop, Amazon, UGC and CRO for a portfolio of DTC brands.
Their team is lean and works in pods. Each pod has a pod lead who owns strategy and client relationships, a media buyer who owns execution and performance, content managers, and creative support. They use AI throughout our workflow, from account audits to landing page builds to creative reporting, so one strong media buyer can do the work of three.
This is a fast environment. If you are ambitious and hard-working, it will move your career faster than most agencies can. If you need a lot of structure or prefer a slow pace, it is not the right fit.
The Role
You will be the media buyer in one of our pods, managing Meta campaigns (with TikTok as a secondary channel) across a portfolio of ecommerce accounts. You own the ad accounts: budgets, pacing, structure, launches, testing and optimization. Your pod lead owns the client relationship and overall strategy. You own the numbers and the execution behind them.
The role combines hands-on buying with media buying strategy. You will analyze performance data, find where accounts are leaking (pre-click or post-click), and propose the fix: new creative angles, landing page tests, budget shifts or structure changes. You will also join client calls and present paid social performance alongside your pod lead.
What Success Looks Like
Every account is paced to its monthly budget, with no overspend and no surprises
Spend moves to the highest-leverage products and campaigns, and comes off losers quickly
No ads run on sold-out products, broken links or outdated offers
Accounts are never starved of creative: you flag gaps early and get new assets live fast
Landing page and creative tests launch on schedule and produce clear winners
Your pod lead walks into every client call with accurate numbers and a clear plan from you
Seasonal moments (Prime Day, BFCM, brand sales) launch on time with approved assets
What You’ll Do
Campaign Management
Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads
Own daily budgets and monthly pacing per account, and reallocate spend based on performance, frequency and inventory
Manage campaign structure, bidding, audiences, exclusions and frequency controls
Upload and traffic new creative, and run structured creative and angle testing
Run weekly account sweeps: check every live ad for stock availability, link destination, offer accuracy and copy errors, and fix issues the same day
Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets
Strategy and Analysis
Diagnose performance by separating pre-click problems (creative, audience, fatigue) from post-click problems (landing page, offer, site)
Look past platform ROAS to backend profitability: margins, COGS and blended results
Build landing page test plans and work with our team to get new pages designed, approved and live
Audit ad copy and creative across accounts and recommend what to refresh, cut or scale
Plan and execute seasonal campaigns, including Prime Day, BFCM and client sales
Spot and escalate tracking issues (pixel, CAPI, attribution discrepancies) before they distort decisions
Creative Collaboration
Work with content managers, designers and the creative team to source, brief and review ad creative
Identify winning hooks, formats and angles, and turn them into creative requests
Push for authentic assets (real people, raw clips, UGC) that improve performance
Reporting and Client Communication
Prepare performance reports and creative performance reports for client calls
Join client calls with your pod lead and present paid social results, trends and next steps clearly
Keep internal Slack channels and Jira tickets updated so everyone knows what changed and why
AI and Process
Use AI tools (Claude and others) daily to run account audits, generate landing page concepts, draft copy and build reports
Help turn repeated work into reusable AI workflows that make the whole pod faster
Requirements
Must have
3+ years of hands-on Meta Ads experience for ecommerce brands (not lead gen or boosted posts), with at least one account at $100K+/month in spend
A proven record of scaling DTC ecommerce brands through Meta, at an agency or in-house
Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking and creative performance
Strong command of ecommerce metrics: ROAS, NC-ROAS, MER, CAC, LTV, contribution margin
Precision with budgets: you pace spend to the dollar and catch problems before the client does
Strong ownership: you act without waiting to be told, and you close the loop on every task
Clear, confident communication, written and on calls
Comfort using AI tools in your daily workflow, and curiosity about using them more
Humility to do the detailed work and ambition to grow into a strategist
English C1-C2 fluency for conversation level since this is a client-facing role
Nice to Have
TikTok Ads Manager experience
Triple Whale, Northbeam or other attribution tools
Working knowledge of Shopify and Klaviyo, and how paid and retention channels work together
Experience building or testing landing pages
Background in creative strategy, UGC or performance creative
Experience with Jira or similar task management tools
Benefits
What You’ll Get
Fully remote work; USD payment up to 6k/month
Direct ownership of your ad accounts and the results they produce
Training on AI-powered media buying workflows most agencies do not have yet
Access to Triple Whale, Meta Ads Manager, Klaviyo, Claude and more
A clear growth path from media buyer to media buying strategist as the agency grows
Hiring Process
Short video pre-screen: a few questions so we can see how you communicate on camera
Intro interview with our team
Paid media assessment: a practical exercise based on a real client scenario
Final conversation with agency leadership

Work arrangement
No