Marketing and sales automation expert (Part-time, Equity only)

Job Description: Marketing & Sales Automation Expert
Company: Kefilo
Industry: NutritionTech & Personalized Wellness
Role Type: Equity-Only Founding Team Position
Work Mode: Remote / Hybrid
Commitment: 20–25 hours per week
About Kefilo
Kefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, gut health, preventive wellness, and lifestyle transformation. We are building a Nutrition Intelligence Engine that combines nutrition science, personalised wellness programs, technology, and intelligent food manufacturing.
We are looking for a Marketing & Sales Automation Expert who can build an integrated, technology-driven customer acquisition and sales system. The goal is to automate lead generation, lead nurturing, consultation bookings, conversions, customer onboarding, retention, and repeat sales while enabling the business to scale efficiently.
Key Roles & Responsibilities
Marketing Funnel Development: Design and implement end-to-end marketing funnels, from lead capture and audience segmentation to consultation booking, conversion, onboarding, and repeat purchases.
CRM & Lead Management Automation: Set up and manage CRM systems, lead databases, pipeline tracking, automated follow-ups, lead scoring, and sales performance dashboards.
Marketing Automation: Build automated email, WhatsApp, SMS, and other communication workflows for lead nurturing, campaign follow-ups, consultation reminders, abandoned enquiries, and customer engagement.
Sales Process Automation: Develop structured sales workflows, enquiry management systems, follow-up sequences, conversion tracking, and automated task allocation to improve sales productivity.
Digital Marketing Integration: Integrate landing pages, website forms, social media lead generation, advertising platforms, CRM, analytics, and communication tools into a unified marketing and sales ecosystem.
Customer Segmentation & Personalisation: Develop audience segments and targeted campaigns for premium professionals, entrepreneurs, corporate customers, and other relevant customer groups based on their needs and interests.
Retention & Revenue Growth: Build automation for customer onboarding, progress check-ins, renewal reminders, referral campaigns, cross-selling, repeat purchases, and long-term engagement.
Analytics & Conversion Optimisation: Track lead response time, funnel conversion rates, consultation bookings, customer acquisition cost, campaign ROI, sales cycle, and retention. Conduct experiments to improve measurable outcomes.
AI & Workflow Automation: Use suitable AI tools and no-code/low-code platforms to automate repetitive marketing and sales tasks, generate actionable insights, and improve operational efficiency.
System Documentation & Scalability: Document automation workflows, maintain integrations, troubleshoot failures, and build repeatable systems that can support Kefilo's growth across customer segments and locations.
Ideal Candidate
Experience in marketing automation, sales operations, CRM implementation, growth marketing, or revenue operations.
Hands-on experience with tools such as HubSpot, Zoho CRM, GoHighLevel, Make, Zapier, n8n, or equivalent platforms.
Understanding of lead generation, customer journeys, sales funnels, email marketing, WhatsApp automation, and conversion optimisation.
Ability to connect multiple marketing, sales, analytics, and communication tools through APIs or automation platforms.
Familiarity with AI-powered workflows, customer segmentation, and performance dashboards is an advantage.
Strong analytical thinking, execution skills, and an ownership-driven approach.
Experience with consumer brands, NutritionTech, wellness, foodtech, or subscription-based businesses is preferred.
Equity-Only Engagement Terms
This is an equity-only founding team opportunity, with no fixed salary at the current stage.
Expected commitment: 20–25 hours per week.
No guaranteed immediate cash compensation. Any future salary arrangement will depend on funding, revenue, and mutual agreement.
Equity will be discussed based on expertise, contribution, ownership of deliverables, and long-term commitment.
Core founding team equity will be subject to a five-year vesting structure and mutually agreed terms.
The selected candidate will have the opportunity to build Kefilo's marketing and sales automation infrastructure and directly contribute to customer acquisition, conversion, retention, and scalable growth.
Application Process
Interested candidates should share their updated CV or LinkedIn profile, along with details of automation systems, CRM implementations, marketing funnels, or sales workflows they have built. Examples demonstrating measurable improvements in conversion, productivity, or revenue will be an advantage.
Shortlisted candidates will proceed through strategic discussions and a collaborative evaluation before any founding team agreement.
Skills: automation,sales automation,revenue,crm

Work arrangement
Yes