Regional Marketing Manager (East & South East Asia)

AdTech Holding is an Innovation hub based in Cyprus, which creates vibrant startup ecosystems and technologies for AdTech & MarTech projects.
Since 2011, AdTech Holding has been a starting point for an array of industry-leading advertising and digital marketing companies (PropellerAds, Zeydoo etc). Holding brings the most daring ideas to the market and creates cutting-edge solutions to deliver technology globally.
We are looking for a Regional Marketing Manager (East & South East Asia) for our Marketing Department!
What you will do:
Regional strategy
Own the regional marketing budget and shape the brand strategy for each market
Develop and test hypotheses on audiences, USPs and brand perception
Track local and global competitors, research local platforms (WeChat, Douyin, TikTok, etc.), partners, agencies and events
Report monthly on key metrics by market: leads, activations, revenue from new clients
Lead generation & campaigns
Set acquisition KPIs and plan local campaigns, including paid search (Baidu in China, Google across SEA) via local agencies
Brief local agencies, review results and localize creatives (landing pages, banners, content)
Run local events and meetups (e.g. ChinaJoy, regional industry conferences)
Communities & reputation
Build and grow communities on local platforms (WeChat accounts, regional groups and channels)
Manage local brand reputation and work with influencers, KOLs and MCN agencies together with the PR team
Sales & product collaboration
Align with Sales on target markets and priority accounts, hand over qualified leads and track conversion
Equip Sales with localized materials and support them at events
Join custdev interviews, build target-audience profiles and share regional insights with the marketing team
What we expect:
Native Mandarin and working English (B2+), enough to present to the global marketing team
3–5 years in marketing, including at least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
Hands-on experience running marketing in mainland China with real budget responsibility: you decided where the money goes and defended those decisions
Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
Experience briefing and managing external agencies and contractors
Track record you can speak to in numbers: leads, cost per lead, conversion to client
Experience proposing and testing your own hypotheses, then scaling or stopping them
Comfortable working independently with a manager in a different timezone
Nice to have:
Background in adtech, affiliate, performance marketing or advertising
Network among Chinese media-buying communities
Experience in SEA markets (Vietnam, Indonesia, Philippines)
We offer freedom of choice: with us, you'd have a cafeteria benefits system where you can choose which benefits would fit your individual needs.
And, of course, a standard pack of benefits as well: medical services coverage, fully covered 10 working days of sick leave per year, 5 additional day-offs per year, English and other languages compensation, quarterly, and annual bonuses, corporate events, gifts and etc.
Please note, that by applying to this position, you confirm your consent to the processing of your personal data for recruitment purposes.

Employment type
Full-time remote

Work arrangement
Yes