Social Media Strategist

Job description:
We are looking for a reliable, strategic, and highly organized Social Media Strategist / Social Media Lead who can take ownership of social media planning, competitor analysis, content strategy, reporting, and execution coordination for multiple client accounts.
This is not a basic posting or scheduling role. The ideal candidate must be able to think strategically, understand client industries, study competitors, identify content opportunities, guide execution resources, and improve social media performance through data-backed recommendations.
The person should be strong in competitor analysis, content planning, client-specific strategy, performance reporting, AI-assisted research, and team coordination.
Key Responsibilities:
Social Media Strategy
Create client-specific monthly social media strategies
Develop content themes, campaign ideas, and posting directions based on each client’s goals
Ensure social media plans are not generic or copy-pasted across clients
Recommend content formats such as static posts, carousels, reels, videos, polls, quizzes, testimonials, educational posts, and promotional campaigns
Align social media strategy with client industry, audience behavior, brand positioning, and business objectives
Competitor Analysis
Conduct detailed competitor research for each assigned client
Analyze competitors’ content types, posting frequency, engagement, offers, messaging, creatives, hooks, and audience response
Identify what competitors are doing well and where our clients can create better content
Prepare competitor analysis summaries with actionable recommendations
Use competitor research to improve monthly content calendars and reporting recommendations
Content Planning & Calendar Management
Build monthly social media content calendars
Coordinate with content writers, graphic designers, video editors, and project managers
Review captions, post concepts, creative briefs, and content directions
Ensure all content is client-specific, relevant, timely, and strategically aligned
Maintain content calendar accuracy and on-time delivery
Reporting & Performance Analysis
Review social media performance monthly
Track engagement rate, reach, impressions, follower movement, content format performance, and post-level performance
Identify what worked, what did not work, and what should be changed next month
Add client-specific insights and recommendations to reports
Avoid generic reporting language and repeated goals across clients
Team Coordination
Coordinate with designers, video editors, content writers, and project managers
Ensure tasks are properly assigned, followed up, and completed on time
Communicate blockers early
Maintain clear task updates in Asana or the company’s project management system
Support department discipline, deadlines, and quality control
AI-Assisted Research & Content Improvement
Use AI tools responsibly for research, ideation, content variations, competitor analysis, and efficiency
Avoid generic AI-generated content
Edit and refine AI-assisted output to make it client-specific, accurate, and useful
Use AI to improve speed and quality, not to produce low-value content
Required Skills
Strong social media strategy experience
Excellent competitor analysis skills
Strong understanding of engagement, reach, follower growth, and content performance
Ability to create client-specific social media plans
Strong content judgment and creative direction
Good understanding of Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts
Ability to work with designers, writers, video editors, and project managers
Strong written communication
Strong organizational and deadline-management skills
Ability to use AI tools for research, ideation, and content support
Ability to prepare clear performance insights and recommendations
Required Experience
3–5 years of social media strategy experience
Agency experience is preferred
Experience managing multiple client accounts is strongly preferred
Experience with service-based businesses such as healthcare, legal, home services, B2B, local businesses, or professional services is a plus
Experience creating competitor analysis reports is required
Work Location: Remote
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Work arrangement
Yes