Retail Lead - Cheak

About Cheak
We are a fast-growing activewear brand creating versatile, elevated pieces for women on the move. We believe in thoughtful design, community-driven storytelling, and building a brand that empowers confidence from the studio to the street. Our retail story is just getting started, and we're looking for someone to help write it. As part of our founding retail team, you'll set the standards, systems, and culture every future cheak store will be built on. You will work closely with the founders and our marketing team to ensure our customer experience in-store matches the brand they know online.
Define the cheak store experience
Shape what a cheak store looks, sounds and feels from the moment a guest walks in
Define what great service, product education, and operations look like, so every store delivers the same experience
Turn our brand voice and values into clear, practical service standards that a new team member can live by from day one
Partner with marketing on visual merchandising, in-store activations, launches and community events so every store is a gathering place, not just a till
Build the structure
Design the retail organisation and write and own the retail operating playbook
Create a repeatable store opening blueprint for pop-ups, permanent stores and future flagships in local and international markets
Hire, onboard and develop store teams who genuinely live an active lifestyle and love helping other women move
Create our retail training programme covering product and fabric knowledge, fit, styling, selling and community building
Set the rituals that make the team feel like a team: huddles, recognition, feedback and growth conversations
Be the standard-bearer for how we treat each other and our customers and coach store leaders to the same
Drive performance
Own retail P&L and store targets
Track performance across stores and offer clear actions for store teams to achieve targets
Feed customer insight from the floor back into product, merchandising and marketing decisions
Support new market and new site evaluation
Requirements
4+ years in retail with at least 2 years experience in leading a store, ideally in activewear, fashion, beauty or lifestyle
A strong passion for fitness, sports, and wellness activities
Experience opening stores or building retail processes from scratch, and you enjoy the ambiguity that comes with it
A people leader first, you have hired and grown teams
Commercially sharp, comfortable with retail KPI, labour planning and inventory and are able to turn numbers into action
Availability to work a variety of shifts, including weekends and public holidays
Benefits
Full corporate insurance inclusive of Dental
Discretionary annual performance bonus
Fully stocked pantry
Staff discounts

Work arrangement
No